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Colour Psychology: How to Pick the Right Color for Your App Design

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kathleen brown
Colour Psychology: How to Pick the Right Color for Your App Design

Color winnows humanity’s perception regarding the world and alters their relationships with their surroundings.

The preferences about color can be observed in infants as young as three months old, and typically change with age.

It penetrates graphic representations in packaging, advertising, and branding.

Colour theory helps in determining how humans perceive color; and the visual effects of how colors mix, match or contrast with each other.

The color wheel has three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange, purple) and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet).

These three secondary colours can be considered as the children of the three Primaries shown above.

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kathleen brown
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