As part of the global digitalization trend, an increasing number of commercial companies are acquiring their own mobile applications. Over the past 5 years, mobile applications have established themselves as an effective tool for marketing and online communication with the audience. If in the early 10s they were considered as an alternative to the mobile version of the site, today entrepreneurs are aware of the additional value that applications bring to the business.
According to the forecasts of the analytical portal Statista, by 2020, mobile applications will generate $ 188.9 billion in global revenue. And the heyday of the market should fall precisely in 2019. If there are no new trends in the next year, then the existing ones will definitely undergo a big upgrade. The key driver for the development of the mobile development market should be the global spread of the 5G communication standard. Powerful smartphone chips will allow developers to use more sophisticated technologies in applications. But consider the key trends of mobile development 2019 in order.
- Accelerated Mobile Pages (AMP)
Google introduced the technology of creating accelerated mobile pages (AMP) in 2015. Application developers quickly mastered this stripped-down version of HTML code and began to apply it in their work. As it turned out, accelerated mobile pages improve the user experience of interaction and help to keep the audience, eliminate bottlenecks, and increase the overall productivity of the software. The best evidence of this is the Facebook Instant Articles' success story. The trend to accelerate the work of mobile applications should continue in 2019.
2. Machine learning and artificial intelligence
Machine learning technologies and artificial intelligence are deeply rooted in the mobile development market. Based on AI, in particular, chat bots and virtual assistants work. The Apple Siri Voice Assistant is the most obvious confirmation that artificial intelligence and machine learning are an integral part of the mobile environment.
3. Application development for wearable devices and IoT
Apple has expanded the boundaries of mobile application development, moving them beyond the screens of mobile devices. Today, developers are creating software for wearable gadgets (smart watches, fitness bracelets, smart glasses) and Internet of Things (IoT) objects. Giants such as the online taxi ordering service Uber and the restaurant selection service Zomato made a significant contribution to the development of applications for wearable devices.
In 2019, increased demand for application development for all kinds of motion trackers, industrial equipment sensors, fitness bracelets and smartwatches is expected.
4. Chatbots will become a must
According to the forecasts of the same Statista, by 2025 the chatbot market in the world will grow to $ 1250 million. The jump over the past 4 years will be more than $ 1,000 million. From here it is easy to conclude that chatbots are becoming an integral part of digital reality. Already today they act as virtual assistants in mobile applications. Thanks to the development of artificial intelligence technologies, the integration of chatbots into applications will be greatly simplified (no complicated coding will be necessary).
According to B2BecNews research, about 50% of B2B customers prefer a CRM self-service model. And chatbots are a new way to do this customer relationship management.
5. The impact of augmented and virtual reality on mobile strategy
Despite the fact that the passions of Pokémon Go in the world have finally subsided, the interest of developers in virtual and augmented reality technologies remains. It is predicted that by 2020, developers on AR and VR will earn over $ 200 billion. But the money, in this case, is not the main thing - much more important is the feeling of complete immersion in fantastic worlds, which will provide exciting games and applications in tandem with innovative equipment for playing them.
6. Mobile wallets and payment gateways
Already today, users require mobile applications to be able to directly pay for purchases on the Internet with a minimum of movements. No one wants to enter credit or debit card details. Modern users agree only to mobile wallets and settlements in digital currency. The preferred mode of purchase is mobile commerce. Accordingly, owners of mobile applications should take care of the integration of payment gateways and payment services from mobile wallets (Amazon Pay, Google Wallet, PayPal, Yandex Money).
7. Integration with the cloud
Every year, more and more enterprises invest in cloud computing and integration. Streamlined operations, reduced hosting costs, improved storage conditions, faster downloads along with increased user retention time are just some of the advantages of developing mobile applications in the cloud.
8. The growing demand for instant applications
Instant mobile applications appeared in 2016. Unlike ordinary applications, instant ones are much smaller and more convenient for users, since they do not require preliminary downloading and installation. Their very name speaks of instant availability without downloading.
9. Increased focus on mobile app security
Incidents with data leaks in Uber, Google, Facebook indicate that even the largest players on the Internet market are not immune to security failures today. In order to comply with legislation on the protection and confidentiality of users' personal data, mobile application developers will have to independently find the most effective methods for ensuring cyber security.
10. Lighthouse technology
Beacon systems (from the English beacon - a lighthouse) involve the installation of miniature beacons inside the building that connects with phones and wearable devices of customers within a radius of 50 m. Beacons allow owners of establishments to recognize regular customers, count visitors and frequency of visits, notify about promotions and discounts. Lighthouse systems are actively used to organize interactive excursions in museums, control attendance at schools and universities, create geolocation games and send targeted offers to visitors of offline stores and restaurants. In 2019, interest in beacon technologies is expected to increase. In particular, airports will be equipped with beacons; mobile payment and automated personal beacons will become more widespread. Accordingly, the trend for the market will be the creation of applications.
11. The growing popularity of applications on demand
On-demand services like Uber and Zomato are not losing ground. In 2019, a further increase in demand for applications running on this model is expected. This, in particular, is about on-demand services for food delivery, ordering freight transportation, finding a doctor, calling a hairdresser/makeup artist/massage therapist at home, etc. And such services will evolve in the coming years: UI / UX on- will improve demand applications, mobile commerce functionality, predictive analytics tools, and business bots.
Author Bio
Ankit Kharola is a digital marketing manager at Cliffex Software Solutions, a leading mobile app development company in India. He has a keen interest in writing about latest technologies like Augmented Reality, Blockchain technology, etc. He also loves to write about mobile app development.
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