Ads appearing in the Classifieds section of the newspaper are low budget advertisements. They are of two types: Run on Line (ROL) and classified Display ads.
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These are further divided in to various subcategories as Matrimonial Ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services Ad, Obituaries, Astrology ads, Education ads. ROL in Newspapers can either be Plain text (Classified Text) or images based called Display Classified Ads. The Classified newspaper advertising rates for the above-mentioned advertisements are calculated either on a per-line basis or per square cm basis. The minimum ad size for classified newspaper ad placement for ROL is 5 lines and for Times Display classified ad, it is 3×5 cm.
The second most common category in newspaper advertisement is Display advertising in Newspaper. The size of these Newspaper ads is bigger as compared classified ads. The normal newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads and then smaller size ads.
The third category of Newspaper advertising service is Pointer ads, Ear Panels, Samplings and Newspaper Jackets.