logo
logo
Sign in

Search Intent- The Key to SEO Sucess

avatar
Auxilium Technology
Search Intent- The Key to SEO Sucess

Keywords are vital for SEO strategy. Your content is created around these topics and ideas. However, optimizing content for the search engines according to these keywords has changed. Search engines used to match exact characters of a keyword to rank a page. But since the relevancy has become a priority, search engines try to understand the search intent and then display the type of content user is expecting to see.

User intent can be anything. For instance, someone looking for any information would usually type a query or a conversational phrase. There may be someone looking for a business location putting just the business name in the search or someone looking to buy a specific product or guidelines for something. 

The goal of the top Maryland SEO firm should be to match every keyword with the correct user intent and then optimize the pages. This brings qualified traffic to the website more likely to convert. 

Keyword data tools such as the Google Search Console can be useful to analyze the search terms that bring traffic to your site most often. This will allow you to understand the most common intentions of the visitors further aiding in making a truly user-friendly website with quality content that directly lines with the intent of the user landing there. 

collect
0
avatar
Auxilium Technology
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more