The startup, which is developing a high-end electric pickup truck and SUV, could adopt a subscription model when its vehicles begin rolling off the assembly line in 2020, according to Automotive News.

Speaking at the headquarters of Cox Automotive, Rivian CEO RJ Scaringe said the startup will not use conventional dealerships.

Rivian has always planned to sell cars directly to customers, according to Automotive News.

That’s the same approach used by Tesla, which has earned the California firm the ire of dealer groups nationwide.

In addition to direct sales, Rivian could also offer a subscription service that lets customers rotate to different vehicles.

“You may use one solution to get to and from the office during the week.

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