Last year Microsoft released a pair of Surface noise-canceling headphones.
This year it's jumping on the true wireless bandwagon with its new cord-free Surface Earbuds.
While we're awaiting more info and a full list of specs, what we do know is that they'll be released in time for the holidays and cost $249.
At its Surface Event in New York on Wednesday, the company touted the Surface Earbuds' comfortable fit, tap-and-swipe controls that allow you to access Spotify playlists without touching your phone (for Android users) and on-the-fly translation capabilities, with support for 60 languages.
The event also saw the launch of the Surface Duo dual-screen Android phone, Surface Neo dual-screen tablet and Windows 10 X software for dual-screen devices.
More conventional new products included the Surface Laptop 3, Surface Pro X and Surface Pro 7 tablets and the SQ1 custom Arm chip.