When marketing to larger companies, entrepreneurs know they need to stand out.

The same tactics that resonate with everyday consumers -- humor, color and playfulness -- catch the eye of procurement professionals.

Serious, trustworthy, compelling and fun can co-exist in B2B campaigns.

From Case Paper's "About" page to the decals on its delivery trucks, Case Paper uses surprising visuals, fun asides and likable language.

Quirky, authentic content cuts through because it reminds us to laugh at the small things.

Forget your filter, and embrace that low-lying comedic fruit.

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