The best email marketers increasingly are switching to the more relevant and recipient-focused lifecycle campaigns.

Instead of sending batch-and-blast emails, they send emails based on the stage the person is in – the first sign-up with the brand, the first purchase, ongoing interactions, and the dormant.

A 2017 study by Mailchimp shows that segmented campaigns perform a lot better than the non-segmented emails, including:

64% higher unique open rates

Develop parameters for lifecycle marketing

You first must detail the parameters of your lifecycle email marketing program, from segmenting to email designs.

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