Let’s get right to business. The old way of generating leads no longer stands effective. If you gasped reading this, then you need to have a closer look at your marketing strategy. Rapid globalization, increased smartphone usage along with low cost and easy access to the internet has completely changed how brands connect with their audience.
Content marketing has been evolving over the years. From shooting content like an arrow in the dark with the sole purpose of mass circulation to advertising to a specific demographic—marketing has taken on a new look every few years. The advent of the internet kick-started the modern-era of content marketing with targeted online and social media marketing. While targeted ads did narrow down the reach, the targets remained elusive. Why? Because it all boiled down to the vital question of ‘what’s in it for me?’
With the availability of a flood of information at their fingertips, the audience is no longer looking for a brand to tell them what’s best for them. Rather than be force fed too much information, they prefer content that caters to their needs. In fact, a 2018 study by BizReport states that around 45% of the consumers prefer personalized content portals.
So what can we do differently? It’s clear that a new way to market content is overdue. What we need is a new content marketing framework or what we call Content Marketing 3.0—a comprehensive solution to create successful lead generation.
Content marketing 3.0 uses a three-phase method.
- Establish – The very first step would be to establish the brand by creating valuable content which is sharp, personal, informative, curated as well as easy to consume for the audience. This would include using foundational SEO and content marketing collateral like advisory eBooks and thought leadership articles to not just answer the questions of the audience but provide deeper value to the customer. And when distributed as both gated and non-gated, this phase helps the brand gather genuine leads.
- Propagate – After we have narrowed down the audience, now it’s time to dig further to develop a connection with the shortlisted leads. By using Social Media Marketing (SMM), providing influencer content, conducting webinars, etc., the targeted audience is further motivated to engage with the brand.
- Accelerate and Convert – Now that we have sufficiently engaged our prospects, it’s time to aim for conversion by establishing a curated thought leadership portal, bringing in analysts and holding events. For example, holding events will help humanize the brand to the audience allowing for real-time engagement. A 2018 Demand Generation Benchmark Survey conducted in North America, EMEA and APAC found out that 68% of the respondents found in-person events as a top tactic for engaging with qualified leads.
And that’s Content Marketing 3.0—the new and effective way for lead generation.
Content Marketing 3.0 helps you do more than just increase leads. It helps you qualify sales-ready leads. Contact us to know more.
Content marketing is a method for making and conveying significant content to attract, secure, draw in focused audience.
The goal is to drive profitable customer action, however for what reason is it essential to use content marketing.
In the content marketing approach, the organization shared important or relevant data to the customer, build up their ability and perceive their client's needs and afterward made the attempt to sales pitch.
Content marketing is the best way for B2B companies to drive traffic, generate leads and build authority.
Read our blog to know the content marketing strategy for b2b to attract your target audience.
Social Stardom is a full-service digital marketing Agency in Pune, India with a concentration on lead generation and sales.
We position our clients for success through online marketing services such as SEO (Search Engine Marketing), SEM (PPC), SMM, Email Marketing, UI UX Design, Video Marketing, Content Writing, Content marketing, Influencer marketing, Web design, Software development, and App development.We are a leading Digital Marketing Company in Pune that develops unique digital strategies and we strive to bring excellence in the customer experience for our clients.
Our core emphasis is development, consulting, operation and implementation of all the services linked to online marketing such as:Web Design & DevelopmentApp DevelopmentOnline Reputation ManagementSearch engine optimizationSocial Media MarketingEmail MarketingLead GenerationPPC ManagementE-commerce[Website: https://www.socialstardom.in/]
