Google is in talks over making changes to its political ads policy, The Wall Street Journal reported Wednesday.
The reported discussions come as social media giants Facebook and Twitter take different tacks on the issue.
The company has been holding internal meetings on possible changes to the policy and is expected to share more information with its employees as soon as this week, sources told the newspaper.
The changes could be related to audience targeting, employees told the Journal.
Google's reported talks come as the debate over political messages on social media intensifies ahead of the 2020 US elections.
Twitter announced last month it would stop selling ads concerning candidates for office, elections or political issues such as climate change and immigration, with Twitter CEO Jack Dorsey saying that "political message reach should be earned, not bought."