Orbisresearch.com added latest 107 pages report “Global DSP (Demand-Side Platform) Market” in its store.
This report focuses on the Global DSP (Demand-Side Platform) Market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the DSP (Demand-Side Platform) development in United States, Europe and China.
DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.
From the view of region, the United States has about 38% market share in the world in 2018. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.
In 2018, the global DSP (Demand-Side Platform) market size was 9770 million US$ and it is expected to reach 50500 million US$ by the end of 2025, with a CAGR of 26.5% during 2019-2025.
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The key players covered in this study
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
Market segment by Type, the product can be split into
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Market segment by Application, split into
Retail
Automotive
Financial
Telecom
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
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