Live Streaming, The New Way E-commerce - Methods of selling through a live video broadcast or live streaming is becoming a new approach to selling on the platform marketplace owned by Alibaba Group.
This way is considered effective to attract the youth market who want in-depth information about the products they would buy.
Prospective buyers can communicate interactively with the influencers who are broadcasting in a variety of ecosystems platform owned by Alibaba, including Taobao, Tmall, Lazada, Ali Express, as well as Fliggy (marketplace that serve both).
Even live streaming, contributing up to 20 billion yuan, or about Rp 40 trillion of transactions during the festival.
From 10 studio, the value of gross sales or gross merchandise value (GMV), which successfully realized more than 1 billion yuan, or about Rp 2 trillion.
Alvin Liu, General Manager of Tmall Import and Export of Alibaba Group, said the live streaming is very influential on the buying interest of young children, especially in China.
Google & GoPay - After the hook the consumers in the urban, corporate financial technology (fintech) payment of such LinkAja, GoPay, OVO and FUNDS began to target the market in rural areas.
Google, Temasek and Bain estimates, value of transactions (gross merchandise value/GMV) for the service of digital-based in the region rural and small town (beyond metros) Indonesia's has grown five-fold along the 2019-2025.
The growth was higher than transactions in the rural areas and small towns in Southeast Asia, which amounted to four-fold.
In fact, higher than urban which is only two-fold.
(Read: Google Research: The Value Of The Digital Economy Indonesia Current Rp 568 Billion)
In the report titled e-Conomy SEA 2019, Google, Temasek and Bain mentions that the per capita expenditure of the urban population of Southeast Asia is four times larger than the rural in this year.
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