Users might be on a desktop, laptop or smartphone they will receive the notifications once they give their consent.

App retention rate is a critical determinant of the success of any mobile application.

Focus on quality while crafting the notification

Content is crucial in deciding the success and failure of your push notification strategy.

Hook your users with a great title, follow it up with content that is relevant, personalized and engaging to the user.

Using rich media like gif’s and emoji’s would increase the engagement level of push notification.

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