For a fully interactive advertisement to appear appealing to the people, we use a lot of animation and VFX alongside clips with perfect blend to have a good feedback. We have to know that motion graphics plays a crucial role in this field. It is creating graphical components and animating them to deliver a purpose to the audience. It can also be called as evolving an art form from its stationary position by giving it movement and life. It helps catches the eye of the viewer and does not allow his attention to fade.

Read More