But some of those 10 million may be hunting for how to cancel their subscriptions before the service's seven-day free trials run out.
Its Marvel original shows, for example, are going to be closely knit into the storylines that play out on the big screen in theaters.
Disney Plus costs $7 a month in the US, or $70 (about $5.83 a month) if you prepay for a full year.
But Disney Plus includes perks that Netflix charges extra for -- like four simultaneous streams, 4K Ultra HD in Dolby Vision, HDR10 and Dolby Atmos immersive audio.
Disney also made a deal with Verizon to give the carrier's unlimited wireless customers a free year of Disney Plus.
And outside those traditional categories it'll also offer all 30 seasons of The Simpsons, a new feather in its cap from the Fox takeover.