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How Salesforce Automation can transform FMCG Industries in upcoming years

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Rashmi Bhanot
How Salesforce Automation can transform FMCG Industries in upcoming years

FMCG industries experience remarkable growth over the past few years. One of the main reasons behind this growth led to a higher demand for dairy products.

It has been observed that large players (makers of grocery products) are going to increase their production by 15-20%because of the heavy demand. 

There are certain points which describe the sudden increase in the FMCG sector:

  • Rural product consumption has overridden industry expectations.
  • Size of retail is estimated to grow 3 times in the next five-seven years. 
  • Substantial increase in the income
  • There has been a significant change in lifestyle choices. 

Companies now realise that automation not only sticks to digitalization. It all about improves performance and increases profitability. Therefore, a smart SFA is required for the companies that are ready to expand their hands in large markets. 

 Salesforce automation plays a significant role in the growth of FMCG industries. It not only helps in managing the task flow but also helps in increasing their productivity. In addition to this, Salesforce automation software track all the critical information and provide accurate data along with the suggestions so that the sales reps can sell their product better. 

 Here are the key reasons why FMCG companies need sales force automation software:

  1. Vehicle tracking:

 Sales tracking software is GPS enabled that can easily integrate with Salesforce automation system. By doing this, you can easily track your vehicle’s location.

  1. Improve sales team performance:

 Sales reps need accurate data so that they can communicate with the market. Field force automation software provides all the fresh data such as prices, latest schemes, contact details to the sales reps so that they can improve their performances. 

  1. Real-time data:

 Salesforce automation software comes with a new feature called Mobile SFA. Mobile sales force automation software allows FMCG companies to gather real data. In addition to this, sales reps get feedback within a couple of days. 

  1. Track merchandising activities:

 With the help of Mobile SFA app, merchandising activities can be monitored and managed. 

  1. Connect to retailers:

 With the help of SFA app, companies can directly connect to the retailers. SFA app allows the sales reps to punch all the details to the retailers. 

 If you are seeking the best salesforce automation software for the FMCG industry, then Salestrip is totally apt for you. Salestrip software is best in class sales force automation software that offers a variety of features including field force management, pharma sales reporting and more. For more info please visit www.salestrip.in

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