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How Amazon FBA Can Boost Your Retail Business

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Oodles Marketing
How Amazon FBA Can Boost Your Retail Business

According to eMarketer, Amazon generated an estimated $258.22 billion in US retail e-commerce sales in 2018. The e-commerce giant captures 49.1% of the online retail market and 5% of the whole retail market in the US. There are close to two million third-party sellers on Amazon, ranging from established brands to individual hobby sellers that compete every minute.

To gain a competitive edge on Amazon, it is essential to become a trusted brand with impressive feedback and customer reviews. However, traditional methods such as email marketing are not effective these days.

Availing services like Fulfilment by Amazon (FBA) can significantly improve your brand identity and increase online sales. Retail businesses worldwide are using Amazon SEO Services to increase their product visibility on Amazon. However, a majority of them are yet to implement Amazon FBA in their marketing strategies. Let’s explore the benefits of using Amazon FBA to increase sales and augment customer service efforts.

What is Amazon FBA

Amazon FBA service enables retailers, merchants, or independent vendors to sell their products on Amazon. One of the major challenges of any eCommerce business is fulfillment. Under its FBA services, Amazon provides storage facilities to sellers and manages their orders efficiently. Amazon FBA takes care of sales-related activities like processing payments, managing returns, initiating refunds as well as 24x7 customer service. As a result, sellers can focus on other important activities like driving traffic to their product page or optimizing marketing campaigns.

Also Read: Augmenting Organic Sales With Amazon SEO Services

The Benefits

Save Time, Money, and Space: By using Amazon FBA, sellers can significantly reduce their storage costs and save time as well. Considering the growth of digital marketing service providers, it requires better marketing strategies and greater upselling and cross-selling efforts. 

 

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/amazon-fba-boost-retail-business/

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