E-commerce is a rapidly growing industry that continues to attract significant investments. The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2. At 14.3%, the share of online retail sales went up from 12.9% in 2017. Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy. It also highlights the importance to avoid common e-commerce marketing mistakes, whether you are a novice business or an established player. That being said, it is necessary to execute well-formulated marketing strategies to gain an edge over your competitors. In this blog post, we have listed some common e-commerce mistakes that are avoidable.

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Poor Platform Selection

E-commerce platforms play an important role in running and operating an online store. If you don’t use the right platform, you may miss out on several features that are essential to strengthen your business. Choosing the right platform is essential to showcase your products, attract visitors, and scale your business over time. To get it right, consider the following factors:

  • Your budget
  • The variety of products you are planning to sell
  • Your long-term goals including business expansion
  • The amount of control you want to have on your website
  • Your design preference between custom designs or pre-built design templates
  • The marketing and SEO tools that every SEO Service Provider Company should choose to integrate into your website.
  • The level of user engagement you want to achieve

Once you are clear about the above factors, it becomes easier to choose the right platform to fulfill your mission-critical business requirements. Do not rush while making the decision, take your time and compare it with your long-term business goals.

Choosing the Wrong Audience

As multiple online businesses compete with each other, defining a specific target audience becomes more important. You need to identify your target audience according to the products you want to sell. Once you define your target audience, you will get a better perspective on the user experience you want to deliver. Do you want to position yourself as a premium shopping destination?

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