Fact.MR finds that the global trends in health and wellness have made whey protein concentrate synonymous with key innovations in sports industry. People who work out regularly have a strong affinity for whey protein concentrate owing to its health benefits. The recent inclusion of probiotics in whey protein concentrate drinks is further enhancing the health quotient of these drinks and is likely to fuel the whey protein concentrate market growth. Furthermore, the versatility of whey protein concentrate allows it to be used extensively with infant formulae, snacks, confectionaries, and dairy products. The global whey protein concentrate market is likely to gain impetus during the forecast period of 2019 to 2027 owing to a strong trend towards protein and high protein products across the entire food and drinks market. As whey has become a key strategic resource in the dairy market, the leading global dairy corporations are increasingly looking at additional future whey streams to maintain supremacy in the global market
However, the high maintenance costs of whey protein concentrate are passed onto customers and this is one of the major restraining factors that could cause hinder the market growth. The fluctuating price of raw materials and price level volatility also hampers the growth of whey protein concentrates market.
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The Market Will Significantly Surge with the Advent of Sports and Nutritional Products”
FactMR opines that whey protein concentrate used for sports nutrition will account for over 70% of the market share. Whey protein concentrate with 80% of protein concentration is being used extensively for sports nutritional products. Food multinationals are continuous searching for ways to produce or source whey protein concentrate that is economical, easily available, and can be administered to food products to improve the overall quality. Whey protein concentrate is lab-tested to determine its microbial count and nutritional profile after which the finished product is packed at a GMP, HACCP, and ISO certified production facility to be moved to other businesses. As whey protein concentrate rapidly digests in the body, its fast absorption and nutritional benefits have made food companies pay a large sum over it. Whey protein concentrate has also been found to improve, enhance texture, color, stabilize dry mixes, offer higher shelf-life, and improve the quality of processed meat and dairy products, bakery products, beverages, and snacks.
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