Social Media Analytics Market Research Report
Social Media Analysis refers to the process of gathering data from various websites, and blogs. This data is analyzed in order to take business-related decisions. This process involves all the software and analyzing tools used for analyzing the unstructured data found from various social media websites, for instance, Facebook and Twitter.
Social Media Analytics enables the user to create unlimited real time reports measuring the performance of company’s profile on social media websites. Also, it helps measure team performance, lets user share these customized reports with the team so their efficiency can be enhanced.
Market Insight
According to the report found on Wise Guy Reports (WGR), the global social media analytics market is set to reach higher dimensions, in terms of growth and volume during the forecast period (2017–2022).
Drivers and Restraints
The extraordinary evolution ranging from business intelligence (BI) techniques to advanced analytics techniques coupled with a humongous upsurge in the number of social media users have augmented the adoption of social media analytics worldwide.
Moreover, elevated expenditure on analytics and a growing focus on competitive intelligence are other factors that are highly instrumental in the growth of the global social media analytics market. Also, accelerated rate of adoption in small and medium enterprises (SMEs) combined with the increased cloud adoption portrays a positive outlook for the market in the foreseeable future.
The major challenge that the market for social media analytics faces comes in the form of copious amount of unstructured data that are available on websites. These are usually unmanageable by only one solution.
Market Segmentation
The global market for social media analytics is segmented on the basis of deployment, component, application, and end-user.
Deployment-wise, the market is segmented into on-premises and cloud.
By component, the market is segmented into software, services, managed services, and professional services.
By end-user, the market is segmented into banking, financial services, and insurance, retail and E-commerce, government and defense, competitive intelligence, telecommunications, and IT and others.
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Competitive Dashboard
The key players in the global market for social media analytics include International Unmetric Inc, Netbase Solutions, Inc., Cision US Inc., Adobe Systems Incorporated, Simply Measured Inc., Crimson Hexagon Inc, Sysomos, Hootsuite Media Inc., Meltwater, Germinait Solutions Private Limited, Salesforce, Oracle Corporation, Business Machines Corporation, Socialbakers, Spredfast, Inc., Sprinkler, Inc., GoodData Corporation, Simplify360, Inc., Brandwatch, Clarabridge, Inc, Digimind, SAS Institute Inc Lithium Technologies, Inc., Synthesio , and Tableau Software Inc and others.
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Social Media Analytics Market ResearchThe sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Social Media Analytics Market Research .
The growth sectors of the Social Media Analytics Market Research are identified with precision for a better growth perspective.Social Media analytics market is estimated to exhibit high growth potential during the forecast period owing to increasing popularity of data analytics and rapid growth in the use of smartphones and digital platforms.
Increasing adoption of cloud services and solutions is another reason responsible for driving the growth of social media analytics market.Social media analytics market has been segmented on the basis of type, deployment, organization size, application and vertical.
The service segment is further bifurcated into support and maintenance, consulting service, training and education.
Out of these, the small and medium enterprises is expected to grow at the highest CAGR owing to the rapid adoption of social media analytics services in small and medium enterprises.
This is owing to the increasing adoption of cloud based solutions and services.The major restraining factor in the growth of social media analytics market is the lack of skilled expertise.
Social Media Analytics Market Research ReportThe sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Social Media Analytics Market Research Report.
The growth sectors of the Social Media Analytics Market Research Report are identified with precision for a better growth perspective.In this rapidly changing world of technology, social media analytics market is projected to show major growth prospects during the forecast period.
The continuous developments and increasing technological advancements are major factors leading to rapid adoption of social media analytics services.As compared to other regions, the social media analytics market in North America is expected to witness significant growth.
This is owing to the developed economies in that region.
In addition to this, the region also has a well-established infrastructure and allows high penetration of devices, while the developed economies in these regions is another reason for the growth of social media analytics market.The social media analytics market is growing rapidly over 28% of CAGR and is expected to reach at approx.
The application segment is further bifurcated into customer segmentation & targeting, multichannel campaign management, competitor bench marking, customer behavioral analysis, marketing measurement and others.
The Social Media Analytics Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.
This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the social media analytics market include Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind, Meltwater, SpreadFast, Cision, Simplify360, Hootsuite, Sprout Social, MetaQuotes Software, Socialbakers, Others.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Social Media Analytics Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/social-media-analytics-market/download-sampleMarket DynamicsThe market is primarily driven by growing usage of social media among people.
These have encouraged enterprises to adopt social media analytics solutions to understand users' needs and demand and the salability of their products.
Other driving factor is increasing demand from small and medium enterprises.
