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How to optimize Google My Business with its new features ?

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Krify Softwaretech

The world is becoming digitized as most of the local businesses are now going online to search for local businesses in their area. Google My Business is an increasingly powerful, free tool that directly impacts local SEO.  For example, if any business wants its company information to be accurately and prominently displayed on Google Maps. Optimizing your company Google My Business page which helps to increase visibility for your company and generate new customers. 

According to the Google study, 50% of the consumers conduct a local search on their smartphone and visit a store within a day. Let’s explore the best Google My business features which impact the online visibility of your business and generate sales. 

Top Features of the Google My Business page

-Google Descriptions: Google will ask for the business descriptions which is a visible component inside Google My Business. The business owner can incorporate a 750 character depiction of their business. If the description is long it will truncate. You must describe a unique content that describes your brand and what you actually sell. This description will be displayed by Google Search maps which act as a foundation for local SEO. The business owner must make sure that there are no inconsistencies in the information so provided. 

-Google Question and Answer: Here the customers can ask various questions directly within the business listing. The questions will be ranging from special queries related to the offers you have in the store. Some may be one-word comments or any of the obvious questions based on your store hours. All the questions can be up-voted which will allow the business owner to answer questions directly. The best part of this feature is that there is no restriction that only the business owner is responsible to answer the question anyone can answer to the FAQs. 

-Book an Appointment: In Google My Business the business owner can add the link so that they can instantly book an appointment from Google search maps. In order to add a URL in GMB listing, you just need to check into the URLs part and add the URL in the relevant fields. Once placing the link, click on it to make sure it works. 

-Speak directly through messages and chats: Now Google My Business has come up with a chat option. To use this feature, you need to go to the Chat card in the home menu where you have to make sure to respond as quickly as possible because your approximate response time will be displayed. Even Business owners will get messages after their free hours. This feature can be toggled on and off based on your requirement. Never request for any sensitive information via Google My Business messaging feature. 

-Thanks to Google: This is a unique tool that enables businesses to turn all the positive reviews into the free poster that can be printed and shared online. In this, the best review will be highlighted. To use this feature, the business must have some 5-star reviews on Google. These are free and easy to use supportive clients to give their reviews. Even there are some poster examples that can be selected as they are or can be customized. Google aims to see a user with its product and helps the business owner to expand their online visibility. 

-Add Google posts: In these features, the user can share your latest product release, announcements or any future event. This is a simple way to share an image with a 100-300 word description which will be displayed in your listing. Go to Google My Business dashboard and by clicking on posts you can drive a new post for your business. This post will disappear in 7 days. So that it is important that your post should be timely and hyper-specific. These posts can be integrated into your marketing plan and check their influence on your business. 

 

 

Conclusion

Google Search is a powerful place where customers can find your business. GMB will display your important business information to the potential customers who are looking for your product, service or experience. Now it’s the time to optimize your Google My Business listing, otherwise, you will miss out on a huge chance to handle communications with your customers.   

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