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Amika

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SHER KHAN
Amika

Melt Cosmetics

Melt Cosmetics is a makeup brand that produces quality makeup products and the brand is all about creativity.

The brand has been around for over nine years and has already made so much impact in the makeup industry.

                                               History

Melt cosmetics brand was founded in 2012 by Lora Arellano and Dana Bomar. They both identified a problem that led to the birth of the brand.

They discovered some products like; highly pigmented, ultra-matte, bold shades of lipstick were nowhere to be found in the cosmetics world. And their main mission was to produce those products.

melt cosmetics logo

The two made use of their several years of experience in the makeup industry. They were also employed in the retail section and collectively came up with ideas.

 They both invested all their life savings to develop the five shades that sold out immediately they introduced the products online in May 2013.

The two were well skilled when it comes to marketing and they had mastered the business. Their products blended in society and they were able to bridge the difference between social media norms and expert admired makeup brands.

melt cosmetics stack

This move changed the makeup industry for good and set the records for other independent brands that followed suit.

In today’s world of makeup, Melt Cosmetics is one of the largest autonomous brands out there. It is not just a cosmetic brand but it ensures freedom of creativity via makeup.

They encourage people to be unapologetically expressive with what their hands can do to their faces just like the two founders.

melt cosmetics nood

Melt is not just about two women who decided to take the risk of starting their own business. It is about encouraging people to be ruthless and fearless when trying to follow their dreams, placing customers as a top priority.

They have several products to their brand name like; pigmented lipsticks, innovative eye shadow stacks, highlighters. Their melts razor-sharp focused on creating cutting edge products that are missing from the market continues to push the boundaries of what quality cosmetics should be.

Visit for more information: https://blog.avanearbysalon.com/melt-cosmetics/

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