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72 NETWORKS: BRIDGING THE GAP TO GENERATE BUSINESSES AND ENHANCING RURAL LIVES

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Srinivas Lingamuthu
72 NETWORKS: BRIDGING THE GAP TO GENERATE BUSINESSES AND ENHANCING RURAL LIVES

72 NETWORKS: BRIDGING THE GAP TO GENERATE BUSINESSES AND ENHANCING RURAL LIVES

 

72 Networks have its own indigenous CRM software, Pragati CRM. It is a SAAS based platform that gives end to end process support. It supports sales management, delivers feedback and insights and facilitates team communication. This CRM software allows all our operations to be carried from a single platform and hence, integrates uniformity and brings consistency in our work. Instead of all the efforts, these tech giants are still working to decode the last mile delivery options in tier-3,4 cities and rural areas. The geographical locations of these places are still a big challenge that they would like to overcome in the near future.


It's PAN India distribution house specializing in Last-Mile Delivery with special focus on Rural Areas is opening up new options for OEM’s now. They act as a rural e-commerce enabler connecting microfinance institutes (MFIs, Lending Companies), etc, and OEMs like Samsung, Xiaomi, etc, to reach out to get customers from rural India - Tier 2, Tier 3, Tier 4. In simple words, it sells OEM products via the loan they get from MFIs (for example Muthoot Finance). Few of their happy MFC Clients are Fullerton India, Fusion Microfinance, Satin, Arohan, etc and few of there OEM partners are Samsung, Motorola, MI, Nokia, Godrej, etc.


72 Networks is responsible for employment generation in the most remote and outback areas of rural India. We provide these people with ample opportunities to create a stable income. Economic stability facilitates societal respect and a flourishing lifestyle. We believe in creating our social footprint. The last 22 months have been an amazing journey for 72 Networks. We have delivered in almost 12,000 Pin codes and over 1.9 Lakhs customers and counting.


Unlike traditional distribution, 72 Networks relies on cutting edge technology to be the cornerstone for driving business. Their primary competitive advantage is their extensive network set up with a ”No ODA Concept” to deliver to every pin code in the 11 states across 46 warehouses that were set up in a short span of 11 months.


Established by seasoned professionals with 50+ man-years of experience in the enterprise space from companies like Samsung, Microsoft, Dell & HP they are positioned to play the niche service provider exclusively for enterprise mobility and security. To date, they have made about 1,32,000 individual rural deliveries since inception across the country and have closed the FY 2018-19 with a positive top line of INR 70 crores. They are excited to get into the next growth phase of their business which is to use technology - primarily AI as a tool to drive the business thereby achieve higher profitability and reach 300 Crores of business in FY 2019-20.


The author is CEO & Co-founder of 72 Networks


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Srinivas Lingamuthu
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