Fact.MR study offers a long-term outlook of the starter feed market for the period, 2019 to 2029. The starter feed market is projected to register a volume CAGR of over 5% through 2029. According to a new study by Fact.MR, the global sales of starter feed surpassed 66,300 thousand tons in 2018. Myriad factors influence the dynamics of the starter feed market, which range from rising end user requirement for highly digestible and clean-label feedstuff, to ban on using antibiotics as growth promoters in animal feed.
The study finds that end-users continue to show a marked preference for medicated starter feed, in light of its ability to prevent animals from developing cocci oocysts, and promote immunity. Starter feed containing amprollium slows the growth of the cocci oocyts, which causes coccidiousis - one of the most common chicken diseases. Although sales of non-medicated starter feed remain low, growing inclination of end users toward getting their livestock vaccinated against prevalent diseases. According to the study, the tightening ban on using antibiotics in starter feed has led manufacturers to focus more on advances in formulations to enhance the feed conversion efficiency, while minimizing the cost per unit of the product output. Formulation of low-protein diets supplemented with synthetic amino acids is gaining a notable traction in the starter feed market, as a key winning imperative among leading players.
According to the study a key trend complementing the sales of starter feed is the rising demand for favorable alternatives to traditionally-used feedstock. Recent enhancements in processing technology have steered the production of quality and high palatability starter feeds, such as starter feed based on wheat-corn feeding ingredients. Formulation of protein- and rumen-rich starter feeds is a key focus area of manufacturers to capitalize on evolving end-user preferences.
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Attractiveness of United States for Starter Feed Manufacturers Remains Intact
The study finds that that lucrativeness of the US for stakeholders in starter feed market shows no signs of abating, as regulations in the region continue to favor sales, medicated products in particular. Ceaseless efforts of feed brands, such as unique promotional strategies with effective use of buzz words like ‘clean label’ to appeal a wider customer base, are also complementing growth of the starter feed market growth in the US. Additionally, several government studies estimate the beef exports in United States to grow, buoyed by a potent demand from various countries including Korea, Mexico, Canada, and Japan.
