According to a new market research report ”Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets™, The Web Content Management (WCM) market size is estimated to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%.Major growth drivers of the Web Content Management market include increasing trend of web-based marketing and seamless web experience to users through multiple channels such as mobile web and social media.Browse 69 Market Data Tables and 33 Figures spread through 133 Pages and in-depth TOC on "Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022" Major Key Companies: The WCM market consists of major players such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc., (US) and Crownpeak Technology (US).
The large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs.
Moreover, this has increased profitability and enabled employees to access rich media files on a real-time basis.
Cloud deployment solutions of WCM is gaining traction among enterprises across various industries owing to its benefits such as scalability, improved business agility, reduced operational cost and issues, and less capital expenditure.
SMEs significantly consider and prefer cloud-based WCM solutions as it helps to reduce operational cost and increase productivity.
SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale.