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Celebrity Endorsements for Brand Promotion to Spur Sales of Menswear

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preet gambhir
Celebrity Endorsements for Brand Promotion to Spur Sales of Menswear

Menswear includes all the apparel worn by men. Clothing and footwear form the leading category of menswear that lead the global market owing to their huge demand. Clothing worn by men are generally segmented on the basis of their usage. Different usage categories can be sportswear, ethnic wear and sleep wear. Footwear is the menswear category which has gained traction in the recent years. Menswear can also be segregated on the basis of different cultures. Cultures influence the entire range of menswear available in the global market, from footwear to clothing.

The detailed research report on the global menswear market focuses on the macro as well as microeconomic factors that are helping its development. The report also concentrates on the regulatory framework that is shaping the future of the global market. Furthermore, the research report also makes not of the existing as well as prevailing pricing structure, emerging areas of applications, and imminent investment opportunities in the global market. The report also offers an in-depth analysis of how the projected growth factors will shape the market dynamics in the coming years of the forecast period. Moreover, it also gives meaningful as well as actionable insights on the key trends that are developing the current market scenario and which will be lucrative for the future of the global menswear market.

The research report on the global menswear market also provides an in-detailed analysis of the overall vendor landscape. The report analyzes the key marketing and promotional strategies adopted by the leading companies in the global market. Furthermore, it takes into consideration the existing development, past events, and recent trends to provide a strong and unbiased opinion on the future direction in which these leading companies will be heading into. To back its opinion, the research report covers all the factors and events such as mergers, acquisitions, takeovers, joint ventures, and strategic alliances. It also analyzes the entry barriers and overall intensity of the competition in the global menswear market. Some of the key players mentioned in the research report are

  • The Gap, Inc.
  • H & M Hennes & Mauritz AB
  • Industria de Diseño Textil, S.A.
  • Kering S.A.
  • LVMH Moët Hennessy Louis Vuitton S.E.
  • NIKE, Inc.
  • PVH Corp.
  • Hugo Boss AG
  • Adidas AG
  • Burberry Group plc

Request for the Sample of the Report: https://www.factmr.com/connectus/sample?flag=S&rep_id=123

Growth in men’s desire to attain a fashionable and trendy look is projected to expand the global market for menswear. The global market is expected to grow at moderate rate owing to the increase in the disposable income of the consumers which increases the sale of the products. Emergence of metrosexual male globally has induced urban trends in menswear. Such trends have been in demand recently which in turn have surged the global sale. Modern metrosexual men are highly aware if their appearance. They are generously spending on luxury wears and on the apparels that are worn in parties. Sleepwear is on one of the prominent type of menswear which imparts growth to the global market.

The research report also offers a great insight on the working dynamics of individual segment of the global menswear market. The research report covers the business growth opportunities for the following price-based segments:

  • Economy
  • Mid
  • Premium
  • Super-premium

In terms of type of category type, the global menswear market can be segmented into:

  • Ethnic Wear
  • Innerwear
  • Winterwear
  • Sleepwear
  • Tops/Shirts/T-Shirts
  • Sportswear
  • Trouser
  • Accessories
  • Footwear

Celebrity trends influence sale

Latest Fact.MR report predicts the global menswear market to be worth US$540.4Bn by the end of the year 2022. The ethnic wear segment is exhibiting significant growth. Increase in its demand is expected to provide it with greater market share in the near future. T-shirts and shirts segment is also growing fast as these menswear stay evergreen in demand and can be worn in any season and occasion. Different prominent sales channels in the global market for menswear are online stores, specialty stores, and modern trade and franchise outlets. Modern trade is forecasted to overtake other channels in the near future.

Footwear is the other area where men are spending immensely. Casual shoes along with formal footwear are being purchased at steady rate by men. Growing menswear market generates attractive and profitable opportunities for the manufacturers in the global market. Brands are getting into business contacts with celebrities to promote their products. Celebrity endorsement hugely enhance the sale in global menswear market. Social media has become a very vital medium of marketing with increased access to the internet across the globe. Social media is making the population aware of the latest trends and designs in menswear. Such developments encourage people to make purchases according to the trend and enhance the overall sale in the market.

Request for Report Methodology: https://www.factmr.com/connectus/sample?flag=RM&rep_id=123

To provide an in-detailed analysis of the potential opportunities, the research report takes into consideration of the several growth factors across different regional segments. The important geographical segments of the global menswear market are as follows:

  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA
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