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How Do Free Apps Make Money In 2020?

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Maksym Babych
How Do Free Apps Make Money In 2020?

I bet you have used dozens of free apps and wondered, how to make money off an app if it comes at no cost? And it seems to be a logical question. But are free apps really free?

Not really. I mean, not all the apps are actually free. Some of them let you try the product for free and then charge you for a subscription. Others use ads to direct you to another app or service to get paid. It is all about marketing.

How Do Free Apps Make Money?

The main question is how to make money with free apps? The secret lies in the various app monetization strategies apps owners use.

Most apps use good old-fashioned advertising monetization to make a profit. But there are many other monetization strategies. As well as there are ways how do free apps make money without ads.

In-App Advertising

The first and the most widespread monetization model is in-app advertising. Making money with ads seems to be old news, but this year advertising in apps will become even more popular. This mobile app monetization model allows to cooperate with brands in various spheres.

Banner Ads

Banner (or display) ads is one of the mobile ad formats. App banner ad is a rectangular picture that is displayed at the top or bottom of a mobile screen. 

Banners usually contain text and static or animated images. They are placed in the most high-visible areas of the app screen.

Video Ads

Video ad is a short promotional clip displayed within an app. Today, a video advertisement is one of the most effective mobile ad formats. But it is still rather controversial.

Native Ads

The most effective model of app advertising is a native one. Native ads is an organic and seamless way to present your app.

Check out other 20 proven strategies, models and tactics on how to monetize free app in 2020 - https://spdload.com/blog/how-do-free-apps-make-money/

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