You can give your hundred percent effort in researching the information and writing the quality article about it but when the article isn’t readable, visitors won’t click on it. That’s why readability is important. If your website caters less readability, then not only you’ll witness the low traffic but it can also impact your search engine credibility.
Therefore, it’s important to keep up with the latest web design techniques so you can grab the visitors' attention through thought-provoking content and readability. Since the amount of content is growing higher, the attention span of the customers is also going down so it’s essential that with the focus on creating the quality content you should also focus on the readability factor of your website.
If you don’t know how then the points below will be helpful for your website.
- Produce Evergreen Content
If you manage a blog section on your website then it’s understood that you can need temporary content on your website to cover the latest happenings. But no matter how much you focus on the temporary content, you can’t beat the value of evergreen content. It leaves a great impact on your brand and your website keeps on reaping the benefits for the long-term.
You can also make the content evergreen by refreshing your old pieces and by updating the information and statistics every year.
- Attractive Formatting
When your website traffic heavily depends on the content, you should focus on the formatting. For example, if you manage blogs for your Houston web design company then clear formatting is important to increase the readability of the content.
To achieve the best formatting, break the content into paragraphs, focus on the headlines, subtitles and add visuals in your content such as images, infographics, simple fonts, and colors. The better the formatting, the greater the retention rate of the customers, remember that.
- Easy Navigation
You create the website with the goal to attract leads and maximize your business revenue. With the content you write, the goal is to persuade the readers to buy your product or services. When you don’t give easy navigation, the visitors might turn off your website or most probably don’t consider you to buy your product.
If you want to make sure that customers are reading your content, include the white spaces in your design and keep the distance between the visuals and content to increase the readability. Your content should not look suffocated on the website pages otherwise it can be bad for your website credibility.
- Responsive Website
60% of users consider smartphones for reading the content instead of computers. They like reading while lying on the couches or sitting in their spare time. So, let’s suppose they open your website on their smartphones and can’t access it easily, then they can leave it immediately when your website doesn't show responsiveness.
A mobile-friendly website that is easy to navigate gives more ease to the users as compared to an unresponsive website. When you create the responsiveness of your website, make sure you’re also keeping the content and images considering the customer needs.
- Make your Content Accessible
When a visitor lands on your page, they should be able to access the information from everywhere on the website. Reuse your old content through internal linking and make it easy for the visitors to fetch your content.
The idea of giving ease to the customers to access your content not only benefits your brand but also strengthens your relationship with your customers. Because while you give knowledge to the customers, you also talk with them and give the solutions.
To Wrap it Up
Whether you manage your web design company or a small business, readability is the key factor of your website. If you don’t focus on the readability, customers can turn down your website as soon as they come up.
Making your content easy for the customers will maximize your business impact and increase the conversions on your website.
Hence to make your website readable, the five tips above are a must to follow. If you want to add more to the blog, use the comments below, and interact with the audience.
