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Ask for Responsive Web Design: 3 Consequences

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Swapan Kumar
Ask for Responsive Web Design: 3 Consequences

When designing a website with responsive design, the focus of the design is to create a page that is adaptable to mobile devices, while being visually appealing for a large audience. The designers of a responsive design page focus on creating a small element of the web page that would change based on a user’s device screen size. If the designers wanted, the responsive design web page could use a universal button to display in any screen resolution or type size, but you’re not likely to see it. While responsive design is important, it should be seen as one dimension of how to design a website that maximizes user experience.

Here are three consequences to be mindful of when designing responsive web design for your business.

1. You may lose your site’s relevance by changing a full-page layout

If you change the full-page layout of your website, you may lose the relevance of the site’s topic. If you redesigned your site based on responsive design, you may be shifting the entire conversation away from your focus. Keep in mind that your visitor’s engagement with your site is based on the content they come across and what they learn when they move through your pages. Your question, as a designer, is, “Can this comment or agenda really be found?” If not, don’t change the layout. If you need to adjust a key section on your site, be sure to test for whether or not visitors who already understand a topic are able to find the element.

2. A responsive web page may delay your marketing content

When you redesign your site, you must consider the timing of its new layout. For example, if you’re redesigning your site for a creative advertising campaign, rather than your new business, the timing is important. If you intend on launching a new marketing video or campaign, the full-page layout and positioning are not beneficial for a creative marketing campaign. A full-page layout may need to be altered to match a responsive site, but it could take a bit longer to release the promotional content.

3. You may lose your ability to pinpoint your audience

In 2019, Digital Goldman conducted a study that suggests research shows this theory is true: For every extra 100MB per day your servers use to respond to a responsive web page, they lose 37 minutes per day of available to the user’s attention. This may not sound like much, but if your traffic is above 1 million page views per month, you could lose hours of advertising and customer service time. If the clients of your marketing service are forced to wait longer to respond to your response emails or come to your web pages via mobile, it’s likely that you’ll not get as many qualified leads into your system.

The designers at Digital Goldman are very concerned with designing smart and responsive web pages. The website RANUM stands for Responsive Architecture for online User Feedback and Content, and the purpose of RANUM is to create responsive web pages. RANUM helps the website designers design targeted content for a specific advertising campaign. When a project is complete, the web page will look the same to all devices but display that specific email or article much faster. RANUM is available as a standalone tool or integrated into the design process by a “Think Localizer.”

Responsive web design is good for your customers, good for your reputation, and good for your business. If you need a little extra help to integrate responsive web design into your design process, Digital Goldman can help you modify your website to include responsive web design.

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