Sidecar continues to solve the pain points facing digital marketing teams in retail, and today’s latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company’s heightened focus on audience strategy now extends to Google Display and Videos ads. Sidecar today introduces support for this ad format, complementing the company’s existing support of paid search and shopping ads, and providing retailers with complete management of their Google Ads accounts martech news.
Facebook’s fast-growing user base of 1.5 billion has become a critical advertising channel for e-commerce retailers and brands. While the channel now enables marketers with options like audience segmentation, Facebook is not without challenges, particularly as CPC costs increase each year. Facebook is a dynamic channel that requires smart approaches to drive efficient revenue and ROI. Marketers must cut through the channel’s complexity to deliver the most relevant and timely ads for the right products predictive marketing.
“One of the biggest themes of Sidecar’s 2020 product roadmap is driving scale,” said Mike Perekupka, Senior Product Manager for Sidecar. “As we covered in our Q1 product webcast, we’re developing our core technology to empower retailers to scale their ability to engage with audiences, leverage changing ad formats, and adapt to shopper behavior across channels. Our new Facebook features and display support align perfectly with this mission. As always, we’ve developed these new rollouts with the same hyper focus on retail that’s marked our offerings from day one martech.”
The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., launched its Adaptive Retail Division today, covering a spectrum of expertise across retail.
The rapid response group serves as a consultancy and service offering for both physical retailers and eCommerce brands.ADAPTIVE RETAIL – PHYSICAL RETAIL RAPID RESPONSECurrently consulting for retailers around the world, from those with 5,000 store footprints to small businesses with single store-fronts, The Integer Group is working to transform physical locations to comply with WHO and regional-specific guidelines in Asia, Europe, North America and South America (for example, the CDC in the U.S.), as well as consumer behavior and preferences for contactless shopping.Integer’s offering is a suite of services aimed at helping retailers adapt and shift to new “service-first” environments.
These services include virtual-based compliance audits, shopper mindset and preferences research, traffic/spatial analysis, and retail space transformation concept testing.Integer is partnering with a number of firms to deliver on strategy, design and execution within the fast-track timelines associated with this retailer shift.
In the U.S., these firms include PD Instore, Digital Mortar, MFour Mobile Research, and more.ADAPTIVE RETAIL – ECOMMERCE RAPID RESPONSEAs part of this new division, Integer is concentrating its eCommerce offering on fast strategy, optimization and performance marketing across DTC, social commerce and eRetail, including Amazon.
Services include rapid go-to-market strategies, quick win optimizations to increase sales, and content creation with a focus on remote production and delivering qualified traffic to drive transaction.
Integer’s aim is to help brands quickly enhance their digital presence in order to meet rapidly shifting shopping behaviors and accelerate online sales.“An important component of Integer’s mission as a commerce agency has always been to help prepare our clients for an evolving retail landscape,” said Mike Sweeney, CEO of The Integer Group.
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From the vast list of automation testing tools available in the market, we will contend the two most promising tools that are contemplated as game-changers.So here’s the million-dollar question: Whether Cypress is better than or a substitute for the most preferred web automation tool – Selenium?CypressThis article will do an in-depth comparison to show how both tools serve the purpose of automation testing and which tool has the upper hand in different circumstances.Let’s look at a few points that will help you make the call: In a NutshellCypress (latest release 4.11.0) is a next-generation front-end testing tool built for the web.
It is a JavaScript-based end-to-end testing framework built on top of Mocha and Chai.Selenium (latest release 4.0.0 Alpha 5) is an open-source tool used for automating the tests on web browsers.
This enables Cypress to not only modify everything that emerges from the browser but also to change code that may interfere with its ability to automate the browser.In Selenium, once we run the automation script in Selenium then the Selenium client library will communicate with Selenium API that will send the command taken from language level binding to browser driver with the help of JSON wire protocol.
After that, the commands in your Selenium script executes on the browser and HTTP server sends the response back to the automation test script.Based on their internal working architecture, we can say that Selenium executes remote commands through the network whereas Cypress runs in the same run-loop as your application.InstallationIn Cypress there’s no configuration, just need to install the .exe and all the drivers and dependencies get automatically installed and configured.
Besides, you will need WebDriver binaries for the browsers you want to automate and run tests on.So if we take installation time and complexity into consideration then Cypress has the upper hand as compared to Selenium.Languages SupportedCypress only supports JavaScript.
No other languages support provided, which sometimes forces the user to learn a particular scripting language.On the other hand, Selenium supports wide range language: Java, C#, Python, Ruby, R, Dart, Objective-C, Haskell, PHP, and JavaScript.Due to the support of many languages, Selenium comes handy and gives users the privilege to decide the language they want to use to develop an automation framework.Cross-browser SupportCypress supports Canary, Chrome, Chromium, Edge, Edge Beta, Edge Canary, Edge Dev, Electron, Firefox (Beta support), Firefox Developer Edition (Beta support), Firefox Nightly (Beta support).Selenium supports almost all major browsers in the market, which is an added advantage for Selenium.
Selenium is the most prominent tool in the field of automation testing, whereas Java, on the other hand, is the most heavily used programming language in today’s market.
Both of these technologies together make a perfect combination for automation Testing.
Through the medium of this article, I will give you a complete insight into why you should use Java for Selenium online training.Below are the topics I will be covering in this article:Introduction to SeleniumSelenium is the most popular open-source tool that is used widely for automating the tests which are carried out on web browsers.
But still, Selenium dominates the world of Automation Testing.But the question that arises is, Why?For starters, as I have already mentioned, Selenium is open-source, thus there is no licensing cost involved.
Let’s now find out about the rest of the advantage in the next section of this Java for Selenium testing course online article.Advantages of using SeleniumFew advantages are:Tests can be carried in any OS such as Windows, Mac or LinuxTests can be carried out using a wide range of browsers such as Internet Explorer, Google Chrome, Mozilla Firefox, Safari or OperaIt can be integrated with various tools such as TestNG & JUnit for test cases management and report generationFor continuous testing, it can be integrated with Maven, Jenkins & Docker to achieve Continuous TestingWide range of programming languages are used to write the test cases such as Java, Python, C#, PHP, Ruby, Perl & .Net.
The below graph shows the usage of Java over other programming languages in India and US.Below I have listed down the various reasons for using Java for Selenium:Since Java is a widely used language in the IT industry, there is a huge community supporting it along with the massive repository of references.Nearly 77% of Selenium Testers are using Java which makes knowledge sharing very easy and quick.Java is around since ages because of which, there is an abundance of readily available frameworks, plugins, APIs and libraries that supports Java for test automation.Java makes use of JVM which makes it a platform-independent language.
Selenium is the name that comes on top of our minds whenever we talk about automation testing.
It has been the most preferred automation testing tool, loved by testers and developers worldwide.
There are many automation testing tools available in the market, then why choose Selenium?Let’s understand some basics before moving ahead with the possible reasons for choosing Selenium WebDriver for automation testing.https://www.pcloudy.com/blogs/selenium-webdriver-as-your-first-choice-for-automation-testing/
