Motion graphic is a technique to move so that the object looks not boring, but it looks dynamic and interesting. There are two methods in this technique, i.e. by moving the image, or combining the sequence of images-images that have continuity so it looks move.
In the making, motion graphic is composed of several elements that are important to make the audience not feel bored. These elements, among others, timing, movement and attraction.
In the use of timing can make a fundamental difference in creating an appropriate atmosphere such as the appearance of cracks on the visual that should be shown one by one from top to bottom, so that the visible cracks as if it is happening. Meanwhile, the use of movement is required to make an animation look more real. For example, if there is an animation of a person running, then the background can be put picture lights-street lights and housing that move in the opposite direction, however slowly. Here's another, the attractions will bring forward the audience's attention.
In business, marketing strategy with motion graphics is enough to give a good impact. The following will be discussed about the function and benefits of motion graphics in the business.
There are many types of video that are offered to businesses that can be used as marketing assets. A company can use a video profile or testimonial to build and strengthen the good image of the company.
the
Functions Motion Graphics
Function motion graphics is as a diagnostic tool to complement the marketing media that shaped multimedia. The days now start popping media unique communication that combines the visual communication of stories through movement and sound. Some of the functions of the motion graphic could be the making of the video explainer to company profile.
For a graphic designer, master in motion graphics is mandatory because graphic designers are expected to always be dynamic and abreast of the times related to graphic design. Here are some functions:
-
Ease in making animated videos is no longer be too difficult
-
combine photos, video, and sound to explain the product in more better
-
Make design ads that are more creative.
-
Meet the promotional needs with audio-visual is better.
-
make it Easy to create explainer videos, and company profile.
-
Make text or writings to be moving or flashing.
The Benefits of Motion Graphics in the Assets Market Companies
the Prediction of the use of video will continue to increase because the video is a marketing tool that is effective in supporting the promotional activities of the products and brands that are owned by each company.
Video can be said to be powerful because videos use a wide variety of elements, such as moving images, sound, and writing are presented to the audience.
1. Promote the Branding in A Unique Way
Motion Graphic gives a possibility for Your company to make the impossible possible. You can make animals be able to speak, the plant can also talk and be able to dance, as well as other things.
the Promotion can also be in the form of video live action combined with animation motion graphic, so the message delivered is much different than in the form of live action simple.
2. Promote Branding with Interesting and Easy to Remember
Motion Graphic present with a wide variety of types of style and design. Ranging from simple designs to very complicated designs. A simple design can represent the message to be delivered and quite easy to remember for audiences who witness it.
thus, You can convey the message to be not too complicated, so it will be more easily understood by the audience in the promotion.
3. More cost Efficient
If You compare the cost of video live action with motion graphic of the difference is very much different. To video live action technically would need a lot more, while the motion graphic can be done in the room. In addition, the creative process of both have the same portion.
You don't need cameras and sophisticated equipment to make a video of the live action of Your business. However, the presence of a motion graphic can be done more easily with tools that are more simple, just with a laptop or computer that installed the program/software motion graphic. Even while this has been available also Android-based application that You can use for free on your Smartphone.
4. Time More Flexible and Effective
Motion Graphic can be changed in accordance with the needs of Your business promotion. All completeness in making motion graphic starts from zero, so that it can be created and customized to the needs and functions. The ease of can be used for all circles, and is well suited to branding or create a marketing kit that is different in every month.
In general, Motion Graphic created with a duration of 3 minutes 30 seconds, so the duration is very suitable to be installed in the social media such as facebook, youtube, instagram, and others. And there is a lot of advertising motion graphic that appears that advertise a brand or a specific product.
5. The message Conveyed and Can be Understood More holistically
Audiences can understand 95% more of the information received when viewing the video. When the audience get visually different from the display graphs and writing that is easily understood, it will be focusing more on the video.
If You want to disseminate information about Your business with an appealing and efficient then motion graphics is the answer.
6. Making Information More Memorable
Not just happened once or twice only, when You have a lot of data to be conveyed then the video duration will be the length. Whereas the length of the video also affects the number of people who want to watch the video until the end.
With the use of motion graphics then the amount of data can be compacted and summarized in accordance with Your promotional needs. Data-the data that impressed the boring can become interesting and easy to understand.
7. Give the Impression of a Modern
Multimedia is evidence of the development of technology that is always close to the life that is modern. With the use of media in the form of motion graphics, then of course Your company got to follow the development of the times and looks more modern.
Tips on Choosing the Services of Motion Graphics
Although it can be done yourself with simple, but motion graphics have to be made with regard to some elements that are continuous to each other. Therefore, this work is more suitable done by a graphic designer who is very familiar with these elements.
Using the services of motion graphics is the right solution for You. However, You should still be vigilant with the number of service providers motion graphics circulating on the internet. Here are some tips that You can do in choosing the services of correct.
-
Choose a service that has many positive testimonials from customers past.
-
Choose services that have experience with viewing CV, certificates, or portfolios to convince.
-
Choose services that provide the best services by looking at the response given when You communicate with the provider of such services.
-
Note that a price quote is given, and do a price comparison in order to get the price corresponding
-
Know the time or the deadline provided to the services.
-
have good communication skills and also very attentive to every detail in the work.
-
the Service revise the work, security of transactions, and a money back guarantee.
If You really decide to use the services of motion graphics, then choose a services that is reliable through the Fastwork. Platform Fastwork is a startup that provides a variety of options services best freelance from all over Indonesia.
Fastwork give You the convenience to seek the services of freelance that fit the needs of Your company, including services for motion graphics. Fastwork have been doing strict verification to all freelancers who join and offer his services. Therefore, the services of motion graphics and graphic design other in fastwork, certainly have a professional in offering his services.
