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Formulating an Enterprise Mobile Strategy Part 1: Key areas to focus on

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Isabella James
Formulating an Enterprise Mobile Strategy Part 1: Key areas to focus on

Mobility- a top priority for CIOs and CTOs across all industries.

As mobility continues to be an essential element of personal and corporate lives, enterprises worldwide are brainstorming to identify and implement strategies that enable them to mobilize their operations. Over the last decade, we observed an increase in demand from both customers and employees to modernize back-end operations so that they can access data and perform functions on their mobile devices and eliminate their dependency on desktops. As a result, companies are accepting mobility as an integral aspect of their enterprise infrastructure and implementing an enterprise mobility strategy has become a top priority for CIOs and CTOs across all industries.

What is an enterprise mobile strategy?

An enterprise mobile strategy is a framework that encompasses business, technology, projects, people and processes into one unified sphere. It integrates mobility as a technology with the rest of the ecosystem to allow organizations to define and practice their mobile engagement. A mobile strategy aligns mobility efforts with business goals, lays out a roadmap for its successful implementation, enables achieving near and long-term goals, provides policies and best practices for governance and helps in accurately measuring its success. Moreover, it also gives you the flexibility to tap future technological advancements and adjust your strategy in accordance with the shifts in the business environment.

Levels of enterprise mobile maturity

The evolution of enterprise mobility over time has been noteworthy. Initially, as smartphones became mainstream, enterprises started to upgrade their websites for optimal performance on mobile screens. With the launch of the app store, enterprises got an opportunity to further enhance their customer experience by building their own applications. These applications, however, were static in nature and just another replica of their website, with no added value. This led to the evolution of dynamic apps which enabled customers to exercise more control over what they could do and thereby simplified customer engagement. For instance, medical insurance companies allowed customers to file claims through apps, avoiding queues.

The next stage of evolution is powered by emerging technologies of artificial intelligence and the Internet of Things-giving rise to “intelligent apps” that are not only faster but more context-driven. Companies now see value in AI-driven apps and offer them to their employees and customers.

Here’s a look at the 7 critical aspects that you should focus on to create an effective mobile strategy. Have a read!

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Isabella James
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