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In this day and age, consumers are more digitally savvy and increasingly shopping online.
A report by Temasek and Google says that Singapore’s e-commerce market is expected to exceed S$7 billion in 2025.But when things start to move into the virtual space, what should you do to better serve your customers ONLINE?Winning online retail customers and serving them better:1.
But do make sure that the layout has to be pleasant to the eyes.I won’t go into details about classifying your items together; having a search/filters function for easy navigation etc… All these are already taken into consideration by many retailers.
Let me check out their website by clicking on the link!”The frustrating thing is, some e-commerce stores are easy-to-navigate ONLY when browsed from a desktop computer.
But customers only recognize the brand and they will expect the same level of treatment and experience from both your physical store and online sites.It is crucial to take note that when it comes to managing your staff, make sure that everyone shares the same mindset that they are not just an individual – they also represent the brand of the company.3.
Reaction time must be fastThe study reveals that brands are not responding to customers online (especially social media) fast enough – or at least, not up to the expectations of customers.Moreover, customers take things to social media only after reaching out via email/call but didn’t work.
