As Google has launched the mobile-friendly algorithm.so the digital marketers, SEOs, web designers and web developers are getting ready for an unforeseen magnitude as Google was stating the update would have a great impact than Panda and Penguin both.
Due to this, the clients who are looking for website development for their business are asking for a responsive website that is compatible with all types of mobile devices, tabs, notebooks, etc. This reason alone can justify why responsive website design and development is important. To put simple, a website needs to be user-friendly on smartphones, tabs, and a notebook. If it is not, your brand may lose many leads and sales out. Moreover, 40% of the users may go to your competitor’s website after seeing your poor mobile experience.
Let’s get into the topic:
What is a responsive website?
Responsive website design is a web development where the web page can get resize of both the layout and content depending on the device. Let check with an instance, if you are seeing a website on desktop, the page will get fitted to the screen size along with content on the page. Even the size of the text will also get resized as per the device you choose to view. Responsive websites can be browsed from any device which looks and function flawlessly. Responsive website design and development is done using CSS that apply different variables basing on the screen size. For example, if a website has a text font size of 28px, it can be changed to 16px when you are seeing the website on a mobile device. Sometimes some sort of sections shown on desktop devices can be hidden on mobile devices and vice versa.
What are the benefits of responsive website design and development?
Increase search engine visibility: As on March 26, 2018, Google announced that they would be using mobile indexing first which means that the websites are based mobile version, not their desktop version. Hence the website with no mobile responsive will be ranked lower on the search engine. These days people are using a mobile phone more to access everything no exception to mobile devices. So Google came up with this type of change in the algorithm.
Maintain only one website: If you have a responsive website means that you have only one website to maintain. Some may have two websites - one for desktop and another for mobile. By this, you no need to have duplicate content and also you can save money on hosting and domains. Having two websites will impact your SEO and leads to lower-ranking or even keeps that website in SandBox. Having only one website will allow Google to crawl, index and organize your content successfully which ultimately boosts your backlinks with a vital SEO strategy.
Assure an excellent user experience: A website with good responsiveness will have a good user experience while interacting with your website. The desktop and mobile experience will have a great difference. On the desktop, there will be luxury space while in mobile there is limited space to utilize in which the responsive web developers need to divide the sections into columns. In mobile, the user uses fingers to interact with the website either to select the product or to scroll on the page. In a responsive website, you can make sure these experiences are tailored to the device and ensure that the users will have a seamless interaction with your website across the device.
Helpful for website SEO: SEO is something that is very important to get organic users to your website. If the website is responsive, it helps to get the top ranking in the search results. Moreover, it helps to keep the website bounce rate low. An unresponsive website will have a high bounce rate. People never prefer to interact with such websites.
Conclusion
Mobile devices are here to stay that people are showing more interest to search for information, interact with content and connect with others. It is vital to ensure that your website is designed for mobile traffic. No one knows how someone is going to stumble across your website whether it is desktop, tablet or phone. With a mobile responsive website, you can ensure that you will have the best chance to receive new users and retain them.
