It’s the beginning of March, and all eyes are on the NCAA men’s college basketball tournament and the winning bracket. An average of 10.5 million viewers tuned in to the March Madness tournament in 2019,1 making it an ideal time for brands to think about building engagement with basketball fans mobile market. In preparation for March Madness, CleverTap, a leading AI-powered customer lifecycle and user retention platform, is dishing out assists to mobile marketers to help them up their customer engagement and retention game martech news.
“There are always opportunities for building profitable, long-term relationships with customers, and March Madness is a great time for brands to engage with their users,” said Sunil Thomas, co-founder and CEO, CleverTap. “Whether in ticket sales, streaming, food delivery, travel, or legal sports betting, mobile brands have a slam dunk opportunity to build loyalty during March Madness by delighting users and providing them with unparalleled customer experiences.”
As March Madness kicks off, mobile marketers can use the upcoming games as an opportunity to reach out to customers in meaningful ways leveraging mobile-first customer engagement solutions. Supporting over 8,000 consumer brand apps around the world, CleverTap offers proven pointers for mobile marketers to engage their users during March Madness:
- Drive #Squad Engagement with Creative App Notifications: The average smartphone in the U.S. receives 45.9 push notifications every day,2 so creative and actionable push notifications are instrumental to user engagement. Today’s digital-savvy marketers need to spark those creative juices to engage users through push. Running rich push notification campaigns that include emojis, images, videos, GIFs, audio, and other interactive elements can increase open rates by 56 percent.3
- Get the Easy “And One” Through Social: Mobile users are social—they love to share what they are doing, who they are with, and where they are. As digital marketers look to create engaging March Madness content, make it easy for users to take the content served and share it across multiple social media platforms and channels. Even better, resharing users’ content—sharing user-generated photos and engaging with followers in the comments—shows a brand’s audience how others are using the app and kick starts real conversations.
- Bracket Contests, Free Trials and Giveaways: March Madness is an ideal time to help users save some money, and chances are they’ll show their appreciation by engaging with a brand’s app even more—even if they aren’t a basketball fan. Brands can give out promo codes or offer free trials to drive downloads, allowing users to get hooked on services before subscribing.
- Plan Your Own Cinderella Story: The mobile app world can often feel like pro sports sometimes—the teams with the strongest players, best coaches, and most elaborate training facilities are always on top. But in the spirit of March Madness, we know the underdog can pull an upset since the bracket is never predictable. No matter what engagement campaign you leverage in March, make sure to put a longer-term game plan—or growth strategy—in place for mobile app success. Marketing teams can take a mobile growth quiz to determine how the tactics engaged stack up to industry best practices.
Optimove, the Science-First Relationship Marketing Hub, announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs1.
This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant.
The previous two inclusions were as a Niche Player.Gartner defines the multichannel marketing hub as a technology that “orchestrates a company’s communications with and offers to customer segments across multiple channels.
These include websites, mobile, social, direct mail, call centers, digital advertising and email.” This year’s report evaluated 19 different vendors on 15 different criteria and positioned Optimove in the Challengers quadrant.A complimentary copy of the full report is available on Optimove’s website at https://www.optimove.com/lp/gartner-2020-magic-quadrant.According to Gartner, “multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences.
It also requires knowing how channels operate most effectively — in isolation and in unison — to deliver the right content to the right audience at the right time.”“We believe Optimove being recognized as a Challenger for the first time is validation of our ability to solve enterprise-grade multichannel orchestration and optimization challenges,” said Pini Yakuel, Optimove’s Founder and CEO.
“We are committed to continue to provide our customers and partners with the ability to transform data into insights that fuel personalized customer journeys, at scale.”As part of the evaluation process, vendor customers are surveyed.
Managing your online marketing can be challenging, particularly when you’re trying to run a small business.
Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
It helps you grow your web traffic and make effective conversions while providing valuable analytics.
LEADSIUS Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns.
It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
DRIP Drip is an excellent tool for businesses looking to scale their marketing campaigns over time.
