By the end of 2020, the expenditure on digital marketing is going to touch 306 billion USD worldwide. It is obvious that with the rise of mobile marketing and another new exciting tech, digital marketing is the way businesses will contact your targeted audience.
With the revolution of TikTok, the definition of snackable video content and brand transparency guaranteed to capture the fleet’s attention of generation Z. These trends will sparkle a dramatic shift in marketing technologies and consumer behavior worldwide. In 2020 there are many pretty amazing technologies, innovations, and advancements. Some of them are Artificial intelligence, and virtual reality has been making its rounds on mobile phones and gaming consoles. The marketing world is vibrant and ever-evolving tricks, trends, and technology are never inactive.
If you are not up to the trends, your business may struggle to try to keep pace with your competitors. Don’t get panic, so here we listed the top digital marketing trends to follow.
Top digital marketing trends to watch out
- Omnichannel marketing: Omnichannel is a buzzword that gets thrown around a lot. Omnichannel is similar to multiple channels, but it is more universal. The omnichannel marketing means creating marketing touchpoints that work together on every available channel. The least you create the consistent touchpoints on all the channels your customers use. According to 81% of marketers, the customers are not just attracting and engaging with brands only just by commenting on Facebook posts. Most of the businesses use social media, search and email marketing channels. Here are some omnichannel that you can focus on, which can reinforce your existing marketing strategy. This helps to bolster your present marketing strategy.
- Videos such as Facebook and Instagram stories
- Podcasts
- Live broadcasts
- Live chat
- Smartphones
- SMS
- Press releases and PR
- Offline ads
- Offline events
- Chatbots
- Virtual Assistants
- Voice Search Optimization: The increasing use of voice search has made it essential for businesses to rethink their digital marketing strategies. As per some statistics, more than 50% of all the searches are done by voice. As the voice search plays a vital role in providing all the relevant information that people are searching for using audio content. Make sure for all the voice technology, remember to write a conversational tone, focus on getting snippets on Google and think about the keywords that people speak than type. Optimizing for voice search is a great way to increase brand awareness.
- Artificial intelligence: This year, many people will realize that there is a vast dominance of artificial intelligence(AI). As it is at the heart of the global business and industry in the future. Using AI, you can forecast customer behavior based on gathered data. The data gathered can identify better ways to engage with customers using various channels such as digital advertising, direct mails or sales outreach.
- Video marketing: video marketing is one of the essential strategies for brands for many years. But the one thing that has is the very formate of the video is changing. By coming years, video marketing will take up a massive chunk of customer traffic on the internet up to 85% of all traffic. The videos are not placed by the businesses but by the individuals. The big challenge that many brands have with video marketing is the factors of production. Most of the viewers are not just looking for extra special effects they just want quality content that is driven by the video, which gives a story that is informative and entertaining.
- Chatbots: Chatbots or smart chat have been around for some time and remain a trend which undergoes constant changes. Based on the report, 45% of users prefer using chatbots as a way to communicate with customers services issues. Chatbots are very effective in improving customer experience, and it enables marketers to engage with their users better. Using chatbots, you can provide real-time help, support and active interactions with questions. They offer business messaging that companies are using to deal with daily customer activities.
Conclusion
The above is the list of digital marketing trends you need to look out for in the future, especially for the mobile app development company. The technology enhancement is showing how extent we can go, and it is quite interesting to see what all the innovations we can use for digital marketing as well.
It is fundamental for organizations, both little and huge, across all ventures to have video marketing as a feature of their by and large digital marketing agency in london since shoppers are drawing in video like never before.
Overlooking video by and large In the event that your image has not accepted video marketing, here are a couple of calming measurements.
In a new white paper, Cisco predicts that 82% of all shopper web traffic by 2020 will be video-based.
As indicated by Google, 84% of Americans are looking for something at some random time.
Almost a fourth of shopping events, customers say they go to their cell phone first.
Various brands and chiefs will have their own arrangement of objectives and needs, which you need to consider.
As a marketer, you need to continuously watch for new platforms to advertise your service.
If you haven't already considered Tumblr, you're missing out.Tumblr sponsored videos are a fantastic method of promoting whatever it is that you do.
They're really similar to sponsored blog posts, however instead of sharing a photo or a gif, you would certainly be publishing a video.
These videos play immediately when an individual scrolls via their feed and it loops continuously.Here are some reasons you could consider to advertise in Tumblr sponsored videos to promote your website.ReachInterest-based targetingNative adsHigh EngagementAccess to analytics
Consider all the ways AI technology has already started contributing to our everyday lives.
One thing can be said for sure that artificial intelligence is much more than just another marketing jargon.
If truth be told, it is a bandwagon that, as a marketer, you should undoubtedly get on.Even though AI has numerous use cases in marketing, here are four ways you can start using it for better results.#1 IMPROVE CUSTOMER SERVICE WITH CHATBOTSChatbots are nothing new in the marketing industry.
One can easily spot them on numerous business sites, and the most useful chatbots are powered by AI.Today’s customers often lack the patience to wait for assistance over email or on the phone call.
Moreover, it also presents a dialogue box with various quirky options for prospects interested in discovering more about a particular product.As you can see from Sephora’s Kik bot example, intelligent chatbots powered by AI can facilitate TOFU (top-of-the-funnel) marketing.
These leads often get lost in the deep sea of customer relationship management since the sales representatives and business development representatives don’t have the bandwidth to follow up with each of them.
INTRO:We were right at the beginning of the AI revolution, but we already have a good understanding of how artificial intelligence is changing the face of digital marketing.If you are not yet in the bandwagon or are thinking of dipping your toes in the water, you are not alone.
Investing in new technology can be intimidating when it is reinforced by complex concepts such as big commitment and machine learning algorithms.
AI IN DMKEY BENEFITS OF ARTIFICIAL INTELLIGENCE:AI can hyper-personalized customer experience by analyzing their profiles.AI speeds up the production of certain types and formats of content.AI-powered software can decide what content to create and when to distribute it.AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it.AI can predict customer behavior and identify and nurture the most valuable leads.PERSONALIZATION:Personalization is a sensation in the marketing world in 2019 and this trend is going to become even more important in the next 12 months and beyond.The way consumers respond to and communicate marketing messages is changing.
Traditional advertising methods such as media advertising and direct mail are not as effective as they once were.One reason for this is that today’s consumers expect brands to tailor messages to suit their position, demographics or interests.
But it can also be resource-intensive.
As Gartner estimates, most brands are listed, not with enough data, but with enough content to ensure a personalized experience.AI can help you in many ways to accelerate and optimize your content marketing.AI-powered content strategy tools such as concrete enable marketers to quickly and easily determine their best performance, efficiently plan future content, repeat existing content, and distribute it across multiple channels with optimal visibility for everything.
Globalization has helped enterprises to dive into open international market.
There are some baselines which will help the digital marketing sphere move forward.Artificial Intelligence (AI)Innovation has reached beyond imagination.
AI (Artificial Intelligence) predicts every move of consumer.
AI makes every customer feel important and produce a next level customer experience by analyzing the data of customers, helping businesses to gather their insights and deliver enhanced services.
AI will become the model of digital marketing because of its accurate ability to analyze consumer behavior and change the experience of online business.User ExperienceWith the increase in internet users, demand for User Experience has increased.
A good user experience keeps the audience browsing the site.Digital AdvertisingDigital Advertising is a part of the dynamic “Digital Marketing” industry.
