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Darren Huston Path to The Priceline Group

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Darren Huston

Darren Huston born and grew up in Canada, where he spoke English at home. He learned French and Italian when he was a teenager, and after college he worked in the Canadian government, where his boss was from Quebec and would only talk to him in French.

After graduating from Harvard Business School, he joined McKinsey & Company. As a consultant, Darren Huston finds out that he aspires to lead a company and he prefers B2C businesses more than B2B businesses. He understands how consumers interact with brands, and Darren like being able to use the products himself.

When Darren Huston was working for McKinsey in Seattle, he saw Starbucks CEO Howard Schultz giving a speech. Huston found him and his company very compelling. At the time, a lot of McKinsey people were leaving to join dot-coms; He joined a coffee company instead. People thought Darren was crazy.

He spent five years at Starbucks working on new ventures and branded products. He led the acquisition of Tazo Tea, helped launch Starbucks concerts, arranged for Wi-Fi to be installed in all of the stores, and created a Starbucks card payment platform.
 
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