If you want people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. To help you with that, iBridge, one of the best digital marketing company in Hyderabad offering SEO, SMM, SMO, PPC services brings you 20 of the Best SEO Tips for Keyword Rankings and Google in 2020
1.The Essential Backlinks
Backlinks to your website help search engines mark you as a worthy content for others. If you have numerous sites linking to the same website, search engines consider that a worthy link, helping you surface on a SERP. So, backlinks are vital to your site's ranking position or search visibility.
2.Quality Content
To drive constant traffic to your website you need to offer a good reason for your traffic to keep coming back. High quality & relevant content can do that for your website. The more engaging and relatable your content is, the more dwell time your traffic spends
3.Optimised Images
Images can drive quality organic traffic when images are automatically optimized for screen readers. Including images in your XML sitemaps makes it easy for search engines to discover them, and to prioritize the crawling and indexing of your images. If you want your images to be indexed by search engines, make sure they don’t have an X-Robots-Tag HTTP Header no index directive and are not canonicalized using the HTTP header.
4.Featured Snippets
>11% of search results have a featured snippet. Featured snippets show up on search engine results pages usually after the ads but before the ranked results. This will make your webpage stand out & help steal clicks from even the highest-ranked results. To keep your content optimized for featured snippets make sure to be clear and concise. Use headers and ensure your content is cross-device compatible. lastly, maintain good social engagement and use strong external resources.
5.Mobile First
>60% of Google searches come from mobile devices. Google considers this and ranks websites accordingly. For the past three years, big entities such as Google have been penalizing websites that do not utilize mobile responsive design, according to SEO West Midlands firm, Current Web. So if your website is not mobile responsive you are turning off traffic and attracting penalties.
6.Keywords
Make sure you’re targeting and optimizing for the right keyword. It’s also important to try to avoid targeting the same keyword on multiple pages, since Google will choose to rank one of these pages, and it may not be the one you want them to rank. If you have a fairly new website, then find low competition keywords for the best shot at ranking quickly
7.Trustworthy
Your website has higher chances of having an edge when you showcase trustworthiness since Google prefers websites with such quality. One way to build trustworthiness is to have your articles gain insights from experts & list their credentials in short bios. Google, in fact, has a 168-page document citing the value of expertise, authoritativeness, and trustworthiness (E-A-T). Google elaborates on those values in the search algorithms section on how search algorithms aim to prioritize the most reliable sources available.
8.Clean URL's
Use short, descriptive URLs for your websites. There might be a slight SEO benefit to using your keywords in your URL but don't jampack your URL space with more than 6 words.
9.Latent Semantic Indexing (LSI)
Latent semantic indexing (LSI) is powerful but not many sites are using it. LSI can give your website a serious SEO boost. LSI is the process search engines use to find related keywords in addition to your main keywords. In other words, LSI finds synonyms for keywords. For example, if you’re writing an article about Twitter, you will use “social media network” as an LSI keyword.
10.Voice Search
50% of all searches will be accomplished by voice search in 2020. Voice search is something you’ll need to factor in your SEO strategy. Unlike text searchers, the voice searchers use devices like Amazon Alexa, Siri or Google Home. These devices take data from SERPs to replay information from the featured snippet box back as their answer. So, optimize your website to answer questions. Create high-quality, voice search optimized FAQs that can get your posts ranked.
11.Tap into Videos
Huge traffic source we've noticed last year was video marketing. So, it's time to get rid of posts with low word count or superficial content and instead put videos with meaningful content that’s truly engaging and makes each visitor want to stay on your site longer. Cisco is projecting that online video will make up 80% of all online traffic by 2021. So, there you go!
12.Infographics
Infographics are flourishing on digital space. You need great design and great content for an infographic. We would advise you to couple your infographic with long-form content for gaining an extra ranking power.
13.Diversified Links
There are many diversified links like blogroll links, homepage links, links from blog posts, directory links, educational links, footer links, etc. If you want your website to have a rank boost, you can’t just focus on one type of link building method. You need to get links to your site from blogs, directories, and sometimes from the homepages of other sites. Just make sure whatever links you are building are also relevant as those links tend to have the biggest impact.
14.Site Load Speed
Your website's load speed is a ranking factor. A faster loading page will outrank a slower loading page. Test your sites current loading speed with Google Pagespeed Insights. Pagespeed Insights will offer a bunch of recommendations. Implement these changes where applicable.
15.Set Up Rich Snippets
Make your listings stand out and squeeze some extra clicks by using descriptive HTML tags which help search engines to better understand the contents of your web page. These rich snippets show up in the search results for certain queries which will boost your CTR.
16.Site Audits
Your site might not be getting enough results because of SEO related issues. You never know if there are any duplicate title tags, lengthy meta description or missing image alt tags causing your site to get better rankings. That’s why you should conduct site audits frequently to find and fix your site.
17.Optimized Title Tag
Few ways to optimize title tags is to include Numbers in the titles. According to a study, headings with numbers get a 36% more chance of receiving clicks than the titles without numerical digits. Add brackets for your titles. HubSpot recently analyzed three million headings and found that brackets boosted click rate by 38 per cent.
18.Social Signals
Social shares and social media engagement will improve your ranking. Make your content easily shareable and request influencers to share your articles. Share content from your website on your business’s social channels so that at least one-third of all content posted on your business’s social media should link back to the site.
19.Google My Business
For local businesses and brands, utilize the power of Google's own My business to update your business details, logo, web address, opening hours and much more. By not having a Google My Business page you are really reducing your chances of appearing in the Google local listings.
Apart from Google, Bing and Yahoo also offer their own version which whilst not having the traffic of Google it is certainly worth completing them.
- Keep up with updates
Your websites can’t just be a static page. Be aware of industry updates and trends to align content for it. Push out case studies, product reviews, client testimonials, whitepapers, ebooks, infographics, demos, portfolios, videos, communities, blogs, social sections, and so on. Keep your site as dynamic as possible and keep giving Google a reason to come back and crawl you to see what’s going on. To keep up with industry updates you need to consistently feed and constantly pay attention to where your website stands.
Overwhelmed with all these SEO tips? Never fear, the experts are here! iBridge is one of the renowned companies offering PPC & digital marketing services in Hyderabad. We also offer complete social media marketing services in Hyderabad. SEO is a constantly evolving field and SEO specialists like us are always at the top of our game. It is our job to keep up with industry changes and implement them to help business owners like you! So, why wait? Contact iBridge for all your digital marketing needs.
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