The smart stadium market is having rapid growth because of increased popularity in sports and entertainment sector. High investments in internet of things (IoT), software-as-service is driving the market. The increase demand of efficient fan management system, crowd management, audio and video management, network infrastructure and connected device is contributing towards the growth of smart stadium market. The smart stadium market has many benefits like improved security, higher productivity and efficiency and digital content management, digitized infrastructure and overall efficient operation management system. The digital content include numerous benefits such as authorities to create new revenue stream with unique advertisement and sponsorship offerings, broadcasting active discounts, and merchandising solutions. In addition to this technology it enables the stadium operators to create the ultimate in-venue experience and contribute to initiatives to maximize revenue.
According to Market Research Future Analysis, Global Smart Stadium Market has been valued at US $ ~17 Billion by the end of forecast period with ~26% of CAGR during forecast period 2016 to 2022.
Industry Trend:
The market has a lot of potential in drawing in the latest innovations to constantly upgrade the system. The trend started with Croke Park stadium in Dublin which is still the testing ground for all the latest innovations. NXP Semiconductors N.V. introduced MIFARE products during the 2018 FIFA World Cup in Russia to ensure contactless ticketing. They also had Adidas Telstar 18, the official football, jacked with technology to allow the ball to communicate with smartphones. Real Sociedad is also planning on turning their Anoeta stadium into a smart one with the help of start-ups.
Market Competition:
The market has quite a few key players who are pulling all the strings. Mergers and acquisitions are one way in which they are adapting to find better solutions for the market. For instance, publicly-held Nanosensors, Inc. announces the completion of the reverse takeover by Green Zebra which in a way holds the promise of transforming the smart stadium segment.
The prominent players in the smart stadium market are GP Smart Stadium (Netherlands), Cisco Systems, Inc. (U.S.), International Business Machines Corporation (U.S.), Johnson Controls (U.S.), Huawei Technologies Co. Ltd. (China), NEC Corporation (Japan), Intel Corporation (U.S.), Tech Mahindra Ltd. (India), Fujitsu Ltd. (Japan), Volteo (U.S.), and others.
Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
By component segment, smart stadium market consists of software and service components. The segmentation based on deployment type includes on-premise service and software-as-a-service. The segmentation on the basis of platform type includes application management platform, device management platform, and network management platform. The network platform includes connected things such as mobile devices, sensors, screen, scanners, HVAC devices, cameras and remote surveillance devices.
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