PPC, short for Pay Per Click, ppc company birmingham is to advertise on search results pages of Search Engines such as Google, Bing, Baidu, Yahoo, etc.
The price will depend on the selected keyword that is highly competitive or not.
This means that if no one clicks to see it, it doesn't cost money.
Also, a website that doesn't have a lot of content can do it.Use a lot of keywords.While SEO can use only a few keywords per page, but PPC can put as many keywords as you want and it doesn't need to include that word on the website as well.
Or will try to divide the ad word into two groups, for example Keyword 1 uses ad word 1 and Keyword 2 uses ad word 2 to test to see which type of click users choose more.Choose your target audiencePPC can determine seo training in birmingham who will see it, gender, age, area, making it more specific.
Disadvantages of PPCAds are not showing 24 hours a day.If you have a limited budget Ads won't always be able to show every time someone searches.