I have seen claims made online for as AlkaTone Review much as 30 pounds lost with the latest and greatest Body Wrap formula. The claim is made that this formula actually burns fat from the outside.
Now, I am not a Physician but if this were true and it worked for everyone it would be front page news. The Diet and Weight Loss industries are GIGANTIC with Billions of dollars spent annually by consumers in the quest for the perfect (read easy) diet or weight loss miracle.
It seems as though every other commercial or info-mercial on television is for a weight loss or exercise program. These types of ads are very expensive, especially when celebrity endorsements are added to the cost of advertising.