Top Digital Marketing Tools

Digital Marketing plays a vital role for many marketers even those who are formally dedicated to traditional marketing.

Gone are those days when we could afford to ignore the internet. If as a business owner, you want to attain success, irrespective of your industry, it is important to have a sound online marketing plan in place from the initial days- a strategy that leverages the power of search engine optimization, social media, and makes proper use of media marketing advancements.

If you want to expand your business, you must develop a solid online presence and find your own way around efficiently while using online marketing techniques and strategies.

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Luckily, there are various tools available for online marketing that can make your life hassle-free. Here, we are going to discuss a few digital marketing tools that you require while starting a business. You may be accustomed to some of the marketing tools mentioned here; some might be new to you. But from streamlining your social media marketing efforts to simplifying project management tasks, each of these online marketing tools can help you attain that competitive edge you are chasing.

Are you all set to grow your business through digital marketing? Then, let’s start.

• SEM Rush

With the growing competition in the digital world, online visibility has become very significant. SEM Rush is a tool that helps you achieve the desired results from your online marketing efforts. You can attain an audit of your backlinks and whole SEO in addition to the semantic core compilation, competitive intelligence, and position tracking.

Online marketers prefer this toll for the unique features it offers for PPC campaigns. One can do research for keywords, creatives, find local benchmarks of PPC expenditures, and group keywords to handle them in a better way. In addition, you can understand the social media strategies of your competitors and schedule posts across different social media networks. It comes with a Chrome extension to make things simpler for you. It can be the best tool for your content marketing requirements like optimizing content for search engines and finding the trending topic ideas.

• Keyword Finder

Keyword Finder by Mangools is a tough online advertising tool that helps in keyword research. This tool presents both simple and advanced data to help both inexperienced and experienced equally. You will find search volumes with trends, therefore giving information about the seasonal keywords and the trending topics. Also, you can find long-tail keywords specific to a targeted location. It has data from more than 50,000 different locations. Keyword Finder has the most correct and genuine search volume results for keywords. Popular brands like Delloite, Adidas, and Alexa prefer this tool.

• Moz

Moz provides features like site audits, backlink analysis, keyword research, and rank tracking. You can also find customized reports that you can use to optimize your search engine marketing strategy. Their Keyword Explorer lets you simplify your workflow and lets you know the best keywords you should target.  You can get many intuitive suggestions and compare the keywords for which the websites rank. This will give you find better keyword opportunities. You can also measure the click-through rates on the SERP with Organic and Difficulty CTR metrics. You can check the whole suite of features in their 30-day free trial and then decide whether to buy it or not.

• HubSpot

This digital marketing tool provides a whole stack of software for customer services, marketing, and sales along with FREE CRM. Several small and large businesses make use of HubSpot to arrange, track, and build a relationship with their customers and prospects. HubSpot CRM software is not just about contact management. It has many other features that are meant for sales leaders. With HubSpot, you don’t have to update reports manually. You will have complete access to all your sales details in no time. This signifies that as soon as a potential lead fills a form, you will get his/her contact details.

• Google Analytics

It is one of the top free tools from Google. It is very important to include Google Analytics in your digital marketing strategy from the beginning. It just takes a few minutes to add the Google Analytics code to your site. By adding it to your website you can track every action of people who visit your website. Many consider this as a mere traffic tool, but it can have a major impact on your advertising strategy if you are aware of what you are doing.

• MailChimp

Always remember one thing, email marketing technology is used by over 80% of B2C and B2B companies. This is something that you should not ignore. Instead, you should not waste your time and implement an email marketing strategy from day one.

With over 12 million customers, MailChimp has claimed tobe one of the top email mail marketing providers in the world. While there are many alternatives, this online advertising tool remains to be the best for these reasons:

• Its dated back to 2001, much before most of the companies started using email marketing
• Comes with self-service support choices, guaranteeing that you can find answers to all your queries fast
• Free plan for those who have less than 2,000 subscribers and for those who do not send more than 12,000 emails in a month.

While starting your own business, it is not possible to have more than 2,000 subscribers. For this reason, you can start with MailChimp from an early stage.

• Bannersnack

Bannersnackallows you to design display ads in very format or shape: you can make HTML animations, add links, videos or even embed your own custom code. It is easy to use. You can begin from scratch or select a template, you can make your banner look unique by adding interactive elements, animations, and engaging call-to-actions. To create a perfect banner ad, just drag and drop images, some other visuals, and text buttons. Moreover, the banners are compatible with all the main and popular ad networks.

• Google Trends

What people type in Google search can tell you a lot about their requirements. Let’s assume I am looking for someone to clean my house; I would probably search for “house cleaning” in my area. So, if your company offers house cleaning service, you would be interested in my search.

With Google Trends, you can find out and learn about the search terms your potential consumers are using. This tool tells you how popular some search queries are and how their popularity has changed with time. For example, if people search the term, “house cleaning services” more during the winter, you could plan beforehand if you own a house cleaning business.  This online marketing tool also allows you to find related search topics and terms, which could reveal new opportunities for your business.

• Wyng

Also known as Offerpop it is an engagement marketing platform that focuses on increasing engagement through user-generated content, referral programs, contests, hashtag campaigns, and much more. They are mainly focused on transforming the way global brands engage and convert social and mobile customers. In addition, this platform features a built-in analytics dashboard that supervises the performance of any campaign.

• Kissmetrics

It is great that you are interested in spending so much time on online marketing during the initial days of your business. But, do you really want tomake decisions that do not have any impact? You must track and analyze every single move that you make, as this is the only method to find out which tactics are offering the best Return on Investment (ROI). With Kissmetrics, it’s simple to find what is working and what is not in all your campaigns.

• Finteza

Are you not satisfied with basic metrics?Finteza permits you to access something more than just standard reports. This is a specialized solution for those who want to increase sales and reduce costs.

So, what are some advantages of these advanced metrics? You can calculate the quality of your traffic. A bot detector can identify bad traffic and determine its source and type. You can evaluate all your sources and calculate real-time conversion for different sources.

Of course, these are not the only digital marketing tools available. There are many more. Here, we have listed just a few of the best online marketing tools.

Do you know any other tools that can help in digital marketing? Have you used any of these tools for your business? Share your answers with us.