Mobile applications have increased in popularity in recent years because of the many benefits attributed to them. They offer start-ups and medium enterprises a platform to compete on a level playing field with the big boys. The amount of apps on both Google Play App Store and Windows Phone Store continues to increase confirming that the mobile market is dynamic and rapidly developing. Developing your mobile is an exciting adventure, but it's easy for your application to get lost in the crowd.
In March 2018, Google Play has 3.3 million applications while second place App Store managed 2.1 million. About 100000 mobile applications are added to Google Play every month, but only 0.1 percent to achieve commercial success from the perspective of one year. The big question is, why so many mobile applications end up with negative reviews and a return on investment despite the bad time and money spent on development? Well, if you also ask about it, this article will give you all the answers you need.
Apps help new and existing businesses to improve communication, increase revenue and enhance productivity. The increasing number of mobile apps, however, does not mean better quality. More than half of mobile applications developed by different application development companies do not work as expected. They are too slow, outdated or complicated. Key performance indicators (KPIs) that define the success or failure of an application include the number of downloads, reviews and the amount of income if your mobile is set to monetize through in-app purchases. However, if you have an application that stands out among other applications, you should carefully consider hiring a RENOVATED application development company.
Many companies rush into mobile application development without worrying about the challenges and risks that come with the territory. Failure to meet these challenges could lead to faulty mobile applications. All the time and money spent on an app go to waste.
There are plenty of reasons why mobile applications fail, but this article will discuss eight common reasons why they fail.
Let's dive right into our list!
The Wrong platform
iOS and Android are two of the most popular platforms for mobile applications. The choice between the two depends on your target audience and the expected characteristics of the application. The development of an application for iOS is different from developing for Android. Applications run differently, use different functions and prompts. Ignoring these specific nuances of the platform can have a detrimental effect on the user experience. It is equally important to think about your decision by analyzing how your target audience in a certain area may affect your preferred application platform. If, for example, your audience targeting US users, you may want to choose an Android application as there are more Android users than users of Apple devices.
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Inconsistent user experience
This is obvious. User experience is essential to the success of the mobile application. Most applications are deleted by users' moments after the initial download because of the unpleasant user experience. Users should be able to use your application without difficulty regardless of the platform. Make sure your app developer makes your intuitive application, mobile and easy to use user-friendly. The main areas to consider loading speed, the connection process, and accessibility. Users lose interest in mobile applications that are not fast enough in the performance of key functions.
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Failure to follow instructions
Even if your application is fast, unique and attractive, non-compliance with rules and Google Play App Store when you release your application can lead to its failure. Both platforms have strict guidelines that must be followed to the latter by the developers before publishing.
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Poor ratings and negative comments
Mobile applications are mainly developed for potential end-users. They are allowed to give feedback about their experience with your application. Anything that blocks the causes or performance may lead to negative review delays. If you ignore user ratings and reviews, get ready for the worst. As mentioned earlier, there are millions of applications to choose from, and not to address the concerns of your users migrate them to other applications. negative reviews can kill your successful application. Many consumers read online reviews before deciding whether to transact with you. That is why it is imperative to create an application that receives positive reviews. If you notice the deterioration of application notes, try to improve the areas highlighted.
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Boring App List
There is a lot of competition in the application market. The sad truth is that there are several other similar mobile applications. Even if your application is well designed, you need to market properly. Platforms offer a description of areas where you can clearly explain the value of your application for users. Accurate descriptions translate to more potential users. Check the applications of your competitors and use the information to get to a description of the single application and catchy that will act as the driving force for the success of your application.
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Ignoring rigorous testing
Testing of mobile applications is the last but probably the most important factor that can determine the success or failure of an application. The test is an essential protocol that most developers give. The process is required to determine whether your application has bugs. Launch your application without testing is a recipe for disaster. A single application crash can lead to negative reviews and low user adoption. You can test the functionality, application integration, usability and compatibility with devices and platforms.
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Poor marketing strategy for the launch of the App
There are millions of applications on the market, and if you do not publish your application, no one will know. It will be impossible for potential users to find your mobile if you are unable to market properly. You must create a marketing plan in place to ensure that all steps are carried out as planned. You also need to understand how SEO for applications using this aspect to obtain better results. Many SEO websites offer advice and tips on how to rank your application more. Users should know what to expect on your mobile before you decide to start interacting with them.
The mobile industry is competitive, but if you take the necessary steps, you will be well equipped to face the competition. That's why you must be very careful in doing extensive research, hiring experienced application developers and select the right based platform for your needs. DxMinds Innovation Labs is one of the Top-Rated Mobile App Development Companies in Bangalore and Uses our list above before developing an application to increase your chances of success.
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