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Best Report required activation of advertisiment |Adonwebs

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Ankita Sharma
Best Report required activation of advertisiment |Adonwebs

To make the demographics and interest data available in analytics, you need to update analytics to support advertising reporting features and enable the demographics and interest reports. When you enable advertising reporting features, you allow analytics to collect additional information from the DoubleClick cookie (web activity) and from device advertising ids (app activity).
Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included.
The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age – 41.39% of total sessions).
Neither analytics.js nor AMP tracking collects demographics and interests data.

 

 

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Ankita Sharma
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