Australia remains in the talk for creating striking content, whether through their news or any animation. About that context, they have proclaimed that their native region’s competition will now be paid heavily by the tech-heads. They specifically mentioned the name of Facebook and Google to compel them for paying Australian media companies. The following conflict arose when Australian Consumer Commission and Competition was ceased to develop a specific voluntary code to demeanor the watchdogs. However, they stated to the Australian Government that it was against the liability to create a payment agreement for it.
The Australian Consumer Commission and Competition were working on the subsequent agreement for a long time. They get inspired to do so from an inquiry through their own 2019 digital platform. In the subsequent inquiry, they got to know that Google and Facebook are making a lot of money through advertising online. However, most of their content comes through media, but still, they got a lot of money through this venture. The treasurer of ACCC stated about the inquiry in an interview.
The following agreement will help them to rearrange the business consent between random companies and news media. This will help them to increase their business economy, and in the subsequent reference, they also have brief out their media companies about it. The agreement includes specific codes that will impose the penalty on unwanted content alongside they will probably certify the content before its inclusion.
The treasurer of the federal Government of Australia, Mr. Josh Frydenberg, also added in his interview that it is the time to be fair. The one who creates the content will fully get paid for it rather than the advertiser. In the recent few years, the business economy of Australian media, similar to the whole world, is facing financial crises, primarily due to amidst pandemic. Several media companies in Australia are keen to cut the salary of their staff whereas newspapers are running abruptly.
However, being precedent to this concern, the managing director of Facebook for New Zealand and Australia showed their company intentions in an interview. They added that their company is not happy after listening to the proclamation of Australian Government. They said that Facebook is the main reason behind the establishment of various Australian media companies. They have invested mentally and physically both into their ventures. They added we have never stopped providing support to them, but during the time of financial loss, they have violated our terms and conditions.
However, Google seems quite delightful in their interview when asked about the decision made by the Australian Government. The company said that they are helping Australian news media companies for subsequent agreement. They added that they are intense to work along with Australian publishing companies alongside they will help and support ACCC to create a Code of Conduct.
Blair Lennon is a McAfee expert and has been working in the technology industry since 2002. As a technical expert, she has written technical blogs, manuals, white papers, and reviews for many websites such as mcafee.com/activate.
