Chatbot and voicebots are a buzz word in today’s world, and almost everyone is familiar with them. But with the rise in the trend of chatbots and voice bots and their market outlook, it has become very crucial for businesses to upgrade the ways in which they engage with their customers.
According to Gartner, Artificial Intelligence (AI) will be a mainstream customer experience investment in the coming years. 40% of organizations will deploy virtual assistants and 47% will use chatbots for customer care.
Artificial intelligence (AI) is restricting the methods in which businesses communicate internally as well as with their customers. AI is important for enabling automatic learning and the flexible interpretation of automated business communications.
It is predicted that chatbots and voicebots will move from the simple user-based queries to more advanced analytics-based real-time conversations.
What is voicebot?
A voicebot is an AI and Natural Language Understanding (NLU) based voice channel for communication that functions by converting audio to text format. The AI technology empowers it to recognize the key makers in the speech and conclude the best response to dialogue. The Text to Speech (TTS) engine then converts the response into audio to complete the interaction. These bots are trained to finish the entire process of speech understanding and response process in a nearly human manner. They are also known as voice assistants or the voice chatbots.
Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020.
A Merkle veteran, Dempster has held the role of president of Merkle Americas since 2017, overseeing the organization’s many service lines, including customer relationship management (CRM), enterprise technology, data, analytics, performance media, user experience, performance creative, promotion and loyalty solutions, and customer strategy consulting.David Williams, chairman and CEO of Merkle for more than 32 years, will remain chairman of Merkle while retaining his role as CEO, Global CRM Group for Dentsu Aegis Network and chairman of Dentsu Aegis Network Americas.
Under Williams’s leadership, Merkle has grown from $2.5 million in revenue to more than $1.0 billion in revenue annually and become a truly global business.
He oversaw the company’s sale to Dentsu in 2016 and its integration over the past 4 years.
Purpose built for the digital age, Dentsu has focused on acquiring relevant, high-performance businesses globally in high-growth areas, including data, brand commerce, customer experience, performance marketing, social, and mobile.Dempster’s appointment comes at a time of major disruption in marketing, with a changing regulatory environment and the decline of third-party cookies causing a heightened focus on first-party data.
These pressures, coupled with the unprecedented impact of the COVID-19 pandemic, have brands looking to experienced marketing services providers to help them navigate through the uncertainties they are facing and adjust their marketing strategies to deliver the total customer experience – from marketing to sales to service.
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The term Intellectual Property (IP) – with prominent forms like patent, trademark, copyright, and industrial design – is indeed a significant driver for the economic growth and the foundation of a consumer thriving society.
