logo
logo
Sign in

How Artificial Intelligence is Driving Mobile App Personalization

avatar
USM BUSINESS SYSTEMS
How Artificial Intelligence is Driving Mobile App Personalization
 

Artificial Intelligence (AI) has been a notable sensation in multiple industries in recent years. Given how popular AI is, the International Data Corporation expects global spending on AI systems to grow from $ 35.8 billion in 2019 to $ 79.2 billion in 2022. While leading tech companies are interested in investing in AI, consumers are seeing more and more integration of technology into more and more products and applications.

Even though #AI technology has recognized useful adaptations in the healthcare, education, and financial sectors, it is the #mobile app development industry that provides one of the most promising areas for AI.

 

The idea of having a personal assistant in solving everyday tasks is attracting customers everywhere. However, the potential of smart apps extends far beyond digital assistants. Today, mobile apps are using AI to drastically improve user satisfaction.

This post provides a high-level overview of changing consumer demands and the application of AI in mobile applications.

AI possibilities are endless, but in a mobile context, it can be embedded into chatbots or embedded in context-sensors. Many companies are beginning to create AI strategies that can focus on creating value for their customers.

Customers are demanding more personal experiences:

The proliferation of AI technology has allowed mobile users to re-establish the value benchmark of existing user experiences. Customers are beginning to expect more in-depth and personalized mobile app performance.

By collecting and analyzing customer data based on purchases and locations, retail brands, including Starbucks, Tommy Hilfiger, and Nike, can provide personalized experiences for each customer with unique recommendations.

Smartphones have GPS tracking, as well as microphone and camera features, making mobile the ideal platform for #AI applications. Furthermore, the Apple iPhone XS, XS Max, and XR have the A12 Bionic Chip, a neural engine built to make AI hardware use in previously impossible ways.

Blending AI technology with these built-in innovations makes apps more relevant and personalized. Using AI to contextualize user behavior makes each app session more valuable than the last.

Amazon’s Alexa is setting new standards:
When it reaches to voice-controlled assistants, Amazon is ahead of the competition. While Google is making progress in favor of more products, Amazon’s Alexa has already integrated with a wider range of products, such as home appliances.

Voice interfaces allow users to communicate seamlessly and intuitively with apps in a natural everyday language. However, this is more than the voice recognition that consumers want to see most; Users want a variety of utility features, such as predictive messaging and context-aware computing.

Alexa is pushing AI to mobile:
Alexa dominates all competitions because she carries herself a special place in the market. Amazon has released Alexa at home and is now turning her out against competitors.

Ford has teamed up with Amazon to get Alexa into its cars. This partnership allows Ford users with SYNC 3 to access Alexa inside the car to perform tasks such as checking the weather, playing audiobooks, adding items to shopping lists, and controlling Alexa-enabled home appliances.

What Are Mobile AI Impact Businesses Like?
Retail giants eBay and Amazon have already proven the success of AI mobile apps. With new advances in technology and changing consumer demands, AI is the new digital frontier for mobile app development companies.

Major tech companies integrate these AI algorithms with different products to keep customers more secure in their brand ecosystems. This technology helps businesses to engage customers deeper, giving them more incentive to use their services, such as Amazon’s Prime Delivery Service, which pairs well when using Echo.

New opportunities for mobile app development:
The rise of #artificial intelligence is leading to a whole new class of mobile app possibilities. Beginning with Apple’s Siri, AI has been effective in app development for many years already, and it has the potential to develop much more in the coming years.

#Machine learning is out of its infancy, and consumers are now looking for flexible algorithms for seamless and intuitive experiences. The brand-new advancement of AI and machine learning are revolutionizing the way developers, businesses, and consumers think about intelligent interactions in mobile applications.

collect
0
avatar
USM BUSINESS SYSTEMS
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more