A single fraud that occurs on your e-store will not only lose you that client but also result in a significant blow to your reputation.
Additionally, knowing more about your clients helps you provide them with a much greater user experience but asking too much can prolong their registration or survey period, which diminishes their user satisfaction.It really is a damned if you do, damned if you don’t kind of situation but with the help of sophisticated scanning technology, you can observe instead of asking.
Needless to say, this is subtler, more informative and, frankly, much less annoying for your customer.One way to do it rightAnother thing you need to keep in mind is that when it comes to biometrics, there are some quite serious security concerns involved.
This being said, there are some serious concerns with just how public or unsafe will this personal data be.It is one thing to ask people for their email or their mother’s maiden name (as a security question) but something completely different to ask them for their fingerprint or iris scan.
This being said, the only way to ensure your customers trust you enough to follow up with this is to have highest security certificates and assurances tied to your brand.
Well, this isn’t such an easy question to answer and while some lean heavily towards the idea of the advancement of biometrics, others favor the idea of behavioral psychology.