Global IPTV (Internet Protocol Television) Market was valued US$ 38.6 Bn in 2018 and is expected to reach 117.8 Bn by 2026, at a CAGR of 14.97 % during a forecast period.
Global IPTV (Internet Protocol Television) Market: Overview
IPTV stands for Internet Protocol television and any operator with an IP device such as a tablet, laptop, and smartphone can benefit IPTV service anytime and anywhere as long as the user has admission to high-speed broadband internet. With the growing demand for high definition video entertainments and Video on Demand (VoD) by customers, the contented network providers have observed the requirement of progressive network development. The IPTV has been strongly developed by the multi-media, telecommunication, and network research players. Development of the IPTV market is also driven by factors such as the increasing demand for video on demand, high-definition channels, and hybrid services along with IPTV services.
The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.
Global IPTV (Internet Protocol Television) Market: Drivers and Restraints
Owing to the growing enhancements in internet infrastructure, a hike in the number of IPTV subscribers has been observed. Rapid improvements in compression, transmission, and watermarking technologies are cheering telecom providers to add IPTV services to their contributions. IPTV services consume substantial data packets and higher bandwidths, which are accessible by improved and finer internet infrastructure.
In addition, refining internet infrastructure is converting telecom operators into digital service providers. At the similar time, they are also transitioning towards broadband internet protocol, which leads end-users to access television as an IPTV service.
On the other hand, Operators need vast investments to protect exclusive content, which is a concentrated task. This results in cost inefficiency and additional expenses, considering the extensive practice of privacy in such areas. Therefore, defense of content and the anticipation of piracy remains a challenge for the operators which delay the growth of IPTV (Internet Protocol Television) market during the forecast period.
Global IPTV (Internet Protocol Television) Market: Segment Analysis
On the basis of the transmission method, the IPTV market has been branded into wired and wireless methods where wired transmission leads to larger revenue share in the market, valued at over 53% in 2018. This can be accredited to the fact that this system needs real-time data transmission, and internet protocol practice is sensitive to pack loss delays if the flowed data is unreliable.
Global IPTV (Internet Protocol Television) Market: Regional Analysis
In the geographical area, North America and Europe have a comparatively larger share of the global IPTV market in terms of an overall number of subscribers while the Asia Pacific remains the largest market owing to very low average revenue per user in countries such as India and China. The increasing diffusion of the internet in the Asia Pacific region has simplified the rapid growth of the IPTV market in the Asia Pacific. Additionally, the governments in the developing economies of the region are introducing towards launching IPTV services. Rapid urbanization, development of the middle class and fast-growing economy presents a host of changes to the Asia Pacific IPTV market.
The objective of the report is to present comprehensive assessment projections with a suitable set of assumptions and methodology. The report helps in understanding Global IPTV (Internet Protocol Television) market dynamics, structure by identifying and analyzing the market segments and projecting the global market size. Further, the report also focuses on the competitive analysis of key players by product, price, financial position, growth strategies, and regional presence. To understand the market dynamics and by region, the report has covered the PEST analysis by region and key economies across the globe, which are supposed to have an impact on market in forecast period. PORTER’s analysis, and SVOR analysis of the market as well as detailed SWOT analysis of key players has been done to analyze their strategies. The report will to address all questions of shareholders to prioritize the efforts and investment in the near future to the emerging segment in the Global IPTV (Internet Protocol Television) market.
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