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Covid-19 Impact on Global Kitchen Towel Market Size, Status and Forecast 2020-2026

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Mayur Kasrung
Covid-19 Impact on Global Kitchen Towel Market Size, Status and Forecast 2020-2026

Kitchen Towel Market:

WiseGuyReports.com adds “Global Kitchen Towel Market Research Report 2020 Analysis and Forecast 2026” reports to its database.

Executive Summary

The global kitchen towel market is expected to grow from $2.8 billion in 2019 to about $4.1 billion in 2020 as there is an increased awareness about hygiene and use of disposables due to the Covid-19 pandemic across the globe. The market is expected to stabilize and reach $4.8 billion at a CAGR of 14.7% through 2023.

The kitchen towel market consists of sales of kitchen towels, it is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards, and other kitchen items. The market consists of revenue generated by the Kitchen towel include all the equipment manufactured by utilizing of cotton, linen, microfiber and paper.

The global kitchen towel market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the kitchen towel market in 2019.

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Private labels offering low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. In 2019, kitchen towel private label share is 47% while branded share is 53%.
Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.

The kitchen towel market covered in this market is segmented by product ito cloth-based; paper-based. It is also segmented by end-use sector into commercial; residential and by distribution channel into supermarkets and hypermarkets; convenience stores; online stores; others.

Inflation in raw material prices is one of the major constraints for declining market growth. Many vendors use cellulose fiber to make paper-based towels, in the form of kraft pulp or fiber recycled from recycled waste paper. Market forces like demand and supply of raw materials affect costs which impact selling prices when combined with energy and transport costs.

On July 2018, WEPA group acquired all shares of its Northwood & WEPA joint venture, the UK and Ireland’s leading private label paper supplier. Northwood is a UK based, family owned group of companies that provide the manufacturing, supply and transportation of away-from-home (AfH) professional paper hygiene products. The German WEPA Group, headquartered in Arnsberg, is the third largest supplier in the European tissue market.

Due to the growing lifestyle needs of the rising urban population, demand for high quality home and personal care products has grown exponentially. According to WHO, The global urban population is expected to grow approximately 1.84% per year between 2015 and 2020, 1.63% per year between 2020 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.

Major players in the kitchen towel market are Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues, and Rodriquez Pty.

Continuous…

For further information on this report, visit – https://www.wiseguyreports.com/reports/5278103-kitchen-towel-global-market-report-2020-30-covid

NOTE : Our team is studying Covid19 and its impact on various industry verticals and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.

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